Vice President, Marketing Technology & Digital Marketing Job at Brown &

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. We are seeking an experienced and strategic Retail Vice President, Marketing Technology & Digital Marketing to lead our full-funnel MarTech roadmap and digital marketing efforts. This role is essential for bringing our future digital customer experience to life, evolving our approach to marketing automation, and creating a connected eco-system across the customer journey. The ideal candidate will have a blend of creative thinking, analytical process and change management experience to meaningfully expand our digital marketing capabilities while optimizing performance to improve business outcomes. Experience leading a full-funnel digital marketing capability with an omnichannel approach is critical for success in the role. How You Will Contribute MarTech Roadmap: Develop and manage a comprehensive, multi-year MarTech roadmap in close partnership with IT/IO to enhance the digital customer experience, drive automation and ensure a connected ecosystem of platforms and data across the customer journey. MarTech Integration & Optimization: Identify and ensure seamless integration of tools and platforms to elevate operations, support customer experience, and drive data-driven decision-making. Digital Marketing: Design and deliver a digital marketing strategy that aligns with business goals and drives customer engagement. Manage channels (website, portal, email and apps), platforms, tactics (SEO/SEM) and partners to optimize performance throughout the customer journey. Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and MarTech implementations throughout the funnel. Compliance: Develop and maintain digital marketing compliance in partnership with IT/IO/Enterprise/Legal and implement strategies to manage and respect customer preferences, enabling personalized and relevant communications. Continuous Improvement: Stay updated on industry trends and emerging technologies to continuously improve digital marketing and MarTech strategies throughout the funnel. SEO and PPC: Develop and execute on an SEO and PPC global strategic plan. Skills & Experience to Be Successful Bachelor’s degree in marketing, information technology or a related field; advanced degree preferred. Minimum of 10 years of experience in digital marketing transformation and marketing technology. Exceptional analytical skills and attention to detail. Experience building and scaling cross-functional programs from concept to completion. Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, SEM and attribution models is preferred. Teammate Benefits & Total Well-Being We go beyond standard benefits, focusing on the total well-being of our teammates, including: Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services; Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more. Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations. We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants. #J-18808-Ljbffr