Head of Marketing Job at Educational Funding Company in Chevy Chase

About Us We’re a mission-driven company committed to raising the standards of the martial arts industry. We equip martial arts school owners with the tools they need to run their businesses professionally and effectively, including student management software, lead generation websites, and educational events. Our ultimate goal is to make a positive impact on the industry by helping our clients grow and succeed. About the Role As our Head of Marketing, you’ll lead all marketing efforts, from brand strategy and campaign development to content creation and audience engagement. This is a unique role for a highly motivated marketing leader who can shape our brand’s voice, grow our digital presence, and drive engagement with martial arts school owners across the country. As an integral part of our leadership team, you’ll play a key role in advancing our mission and contributing to our growth. Key Responsibilities Brand and Marketing Strategy: Develop and execute a comprehensive marketing strategy to build brand awareness, drive engagement, and support company growth. Content Development: Oversee the creation of compelling content across channels, including social media, blogs, email marketing, and our website, to resonate with martial arts school owners and reinforce our mission. Digital Marketing Campaigns: Plan, implement, and optimize multi-channel marketing campaigns, leveraging social media, email, SEO, and paid media to reach and engage our target audience. Event Promotion: Develop and execute promotional strategies for our educational events, driving attendance and increasing brand exposure within the martial arts industry. Analytics and Performance Tracking: Use data and analytics tools to measure the effectiveness of marketing efforts, generate insights, and continuously improve campaign performance. Collaborative Leadership: Work closely with our small, dedicated team to ensure alignment across departments and deliver a cohesive client experience. What We’re Looking For Experience: 3-5+ years in marketing, with a proven track record in brand building, digital marketing, and content strategy. Strategic Thinker and Hands-On Executor: Able to set a high-level strategy while also diving into execution, balancing creativity with data-driven decisions. Strong Communicator and Content Creator: Skilled in crafting messages and content that connect with our audience and drive engagement. Analytical and Performance-Oriented: Comfortable using analytics tools to track and optimize marketing efforts for maximum impact. Values-Driven Leader: Aligned with our values of hunger (growth-focused), humility (service-oriented), and smart (emotionally intelligent) in both approach and interactions. Industry Experience Preferred Strong knowledge of SEO, Google Analytics, HTML, and WordPress is a plus. Familiarity with marketing and advertising automation platforms. Experience utilizing AI tools is a plus. Excellent leadership and communication skills. Ability to analyze data to help make informed decisions. Why Join Us? In this role, you’ll have the opportunity to make a significant impact in a small, mission-driven company that values ambition, empathy, and teamwork. You’ll be joining a passionate leadership team and taking on a role where your contributions will directly influence our brand and mission. If you’re a motivated marketing leader who’s ready to grow with us, we’d love to hear from you! Job Type: Full-time Pay: $80,000.00 - $90,000.00 per year Benefits: Health insurance Life insurance Paid time off Retirement plan Schedule: 8 hour shift Experience: Marketing: 3 years (Preferred) Language: English (Required) Shift Availability: Day Shift (Required) Ability to Commute: Chevy Chase, MD 20815 (Required) Work Location: In person #J-18808-Ljbffr