Marketing Measurement Manager Job at Enterprise Holdings in St Louis

Overview:

As we continue to build our team in support of our vision to be the worlds best and most trusted mobility company, we are excited to announce the opening of a new position for Marketing Measurement Manager!

The Marketing Measurement Manager collaborates with the Marketing Measurement Director as well as various internal teams to implement measurement strategy and data driven initiatives that align with business outcomes. This includes implementation of metrics such as customer lifetime value, customer acquisition and retention costs, etc. Additionally, this position will manage the evolution of global programs like Marketing Mix Modeling, Attribution, and Incrementality Testing.

The Manager works closely with multiple global teams and resources including Marketing, Data & Analytics, as well as agencies to measure the impact of Enterprise Mobilitys marketing efforts.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities:

• Partner with stakeholders to define, build and measure KPIs that align with business outcomes and demonstrate marketing performance and impact.
• Manage key initiatives such as marketing mix modeling, attribution and incrementality testing.
• Develop and foster strong relationships and partnerships with key stakeholders including Marketing executives, cross-functional teams and agencies.
• Identify and implement frameworks to enable measurement strategies across multiple disciplines.
• Collaborate with various teams to develop and socialize models for customer lifetime value, acquisition and retention costs, Marketing ROI etc.
• Maintain a deep understanding of Marketing strategies, goals, and key performance indicators pertaining to all lines of business
• Translate business questions into appropriate analytical projects that generate actionable insights to inform strategic and tactical Marketing decisions; present findings and recommendations to various levels of management
• Work with internal and external teams to understand and implement future-state, best-in-class measurement capabilities.
• Ensure data integrity so marketing data is used consistently, conveniently, and accurately across all marketing programs and analytics.
• Continually enhance expertise on the content, definition, and usage of various data sources including digital, operational, transactional and customer databases
• Seek to improve job performance through self-assessment, skill development, training and goal setting
• Maintain a regular and reliable level of attendance and punctuality
• Perform miscellaneous job-related duties as assigned

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Building Relationships
• Communication
• Ethics and Values
• Managing and Developing People
• Planning and Organizing
• Problem Solving
• Results-Oriented

Equal Opportunity Employer/Disability/Veterans

Qualifications:

Minimum:

• Bachelors Degree (Business, Marketing, Mathematics, Statistics, Quantitative Analysis, or a closely related field preferred)
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• Seven (7+) or more years of applied analytics experience
• Three (3+) or more years of experience with digital analytics tools and concepts (Adobe Analytics, Google Analytics, etc.)
• Three (3+) or more years of experience working with cross-functional teams to define, build and implement strategic and operational Key Performance Indicators (KPIs)
• Three (3+) or more years of experience supporting marketing initiatives like multitouch attribution, incrementality testing and/or marketing mix modeling (MMM).
• Three (3+) or more years of experience with leading and developing a team of analysts
• Three (3+) or more years of experience with data exploration, reporting and visualization/dashboarding

Preferred:

• Three (3+) or more years of experience with statistical analysis
• Three (3+) or more years of experience with leading/managing agencies/partners
• Master's degree