Director of Marketing Job at Melio in New York

Director of Marketing

Location: Hybrid in New York City (3 day in-office requirement)

Qualifications:

• 8+ years of B2B or B2B2C brand marketing, creative marketing, product marketing or relevant fields of diverse marketing experience required.
• 5+ years in the financial technology, or payments industry is a must.
• Exceptional storytelling abilities and expertise in crafting compelling narratives across diverse audiences, communicating complex ideas and inspiring action.
• Demonstrated success in building, developing, and delivering creative, measurable marketing strategies that drive product features, and new customer segments.
• Proven experience working with multiple business stakeholders and driving consensus and buy-in across diverse functions.
• Collaborative mindset and the ability to work effectively with cross-functional teams, ability to thrive in a fast-paced and manage multiple priorities.
• Strong interpersonal skills, capable of forging and maintaining professional, positive relationships with internal stakeholders and teams.
• Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
• Demonstrated ability to lead, manage, and mentor teams, ensuring the achievement of business goals and individual development.

Bonus points:

• Experience working with SMBs or Accounting Firms or Accountants.
• Experience in SaaS (Software as a Service) marketing

A day in the life and how you'll make an impact:

• Develop and execute Melio's overarching marketing strategy, ensuring market differentiation and overseeing end-to-end feature launches.
• Lead large creative marketing campaigns that help craft the Melio brand identity.
• Own customer research and market trend analysis to identify strategic marketing opportunities. Translate insights into actionable strategies and key deliverables.
• Partner with GTM/Sales, Business Development, and customer-facing teams to create enablement assets and identify marketing opportunities. Oversee the development of comprehensive playbooks and collateral for Marketing and Sales teams.
• Lead and direct a global team of marketing and creative professionals, fostering innovation and driving successful execution of marketing initiatives.
• Work closely with the Performance Marketing team to ensure alignment between strategic marketing efforts and performance metrics. Continuously refine strategies based on data-driven insights to maximize ROI and drive business growth.

About the team:

As the most senior Marketing Leader in our New York office, this role demands exceptional leadership and entrepreneurial spirit. You will be responsible for managing a global team, driving strategic initiatives, and ensuring seamless collaboration across markets. This position requires a proactive, results-driven individual who thrives in evolving environments and can effectively balance high-level strategy with hands-on execution. Your leadership will be pivotal in shaping the direction of our marketing efforts and aligning them with business goals on a global scale.

About Melio USA:

• Competitive compensation packages: We strive to make each and every employee feel valued and appreciated.
• The annual base salary range for this position is $175,000-205,000
• Medical, Dental, and Vision: We offer generous and highly competitive plans with up to 100% employer-paid coverage, FSA and HSA.
• 401K matching and stock options: Feel the investment of working at a hyper-growth startup.
• Wellness: We take a holistic approach to wellness at Melio with a focus on providing financial, physical, emotional, social, and community support for our employees.
• Time Off: Time to rest and recharge is a priority for us. We offer competitive vacation time, sick days, holidays, parental leave and wedding days to allow you to take the time you need, when you need it.
• Food perks: Enjoy our fully stocked kitchens, along with a weekly Seamless stipend and plenty of catered meals each week.
• Office culture: Thrive in our collaborative offices in New York City or Denver, in a hybrid working environment. We are dog friendly as well!
• Growth and development: Lean on the diverse team to foster professional and personal growth through workshops, mentorship programs, and team building activities.

Melio builds business-to-business (B2B) payment tools so small business owners can spend less time in the back office and more time on their craft. As the fastest-growing B2B payment platform in the US, Melio is working hard to find new and better ways to help small businesses succeed in the ways that work best for them.

Melio's diversity, equity and inclusion efforts have always been a top priority within our team. We are an Equal Opportunity Employer, and all of our employees encompass different strengths, experiences and backgrounds. DEI within Melio prioritizes race, gender, age, disability status, veteran status, sexual orientation, religion and many other parts that make up one's identity. Having a diverse team across all offices is key to our success, and inclusion is each #TeaMelio member's responsibility. Melio accepts job applications on an ongoing basis until the position is filled. If you are interested in applying for this job opportunity, please do so directly on our careers page (or if you're here already, scroll down and apply now!). This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.