APN Consulting Inc. is hiring: Digital Marketing Specialist in Piscataway

Job Title: Digital Marketing Specialist, Lead Generation

Location: Hybrid – Piscataway, NJ

Duration: 3-6 Months

Description

Job Summary:

This long-term temporary position is responsible for the creation and implementation of lead generating marketing campaigns to promote Customer digital subscription products a. Following the strategy developed by the Senior Demand Generation Marketing Manager, this position must generate demand for Customer products by developing high impact lead generation and social media programs to help Customer meet revenue goals. It coordinates the complete campaign cycle including concept, copy development, design, list development, scheduling, deployment and eventually reporting on results. This role reports to the Senior Demand Generation Marketing Manager.

This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).

Key Responsibilities:

Specific duties include but are not limited to:

Campaign development and deployment (under guidance of Demand Gen team).

Includes monthly leadgen template campaigns, product promotions, webinar invitations, tradeshow campaigns, and more

Proofreading and copy writing

Social media promotions (organic and paid promotion) and reporting

List management: List pulling, development and clean-up

Digital Advertising: ad development and placement

CRM database maintenance

Lead Management: Coordinate leads and route to appropriate representatives for follow-up

Cleanup and importing of tradeshow leads

Website maintenance including product page updates, blogs, web forms and registration forms

Assist with QA of marketing sites

Launching and updating campaign project requests

Manage and update Marketing Calendar and Media plan

Pull monthly reports and monitor analytic dashboards

Complete other ad hoc special projects as requested by manager

Qualifications

Education and Experience:

The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment.

Bachelors degree in Marketing, other related business field or equivalent experience.

1-2 years experience developing skills outlined above, preferably in a B2B marketing or sales environment.

Experience with Email marketing and email campaign software a must. Marketing automation tool experience such as Marketo preferred

Copywriting/proofreading experience

Strong attention to detail required

Experience with CRM/ Salesforce.com preferred

Knowledge of HTML and Wordpress a plus

Experience with Google Analytics and Adwords

Experience with Tableau desirable

Social media marketing experience very desirable

Excellent written and verbal communication skills

Strong organizational skills, ability to multitask and prioritize

Proficiency in Microsoft Suite: Word, Excel, PowerPoint etc