Institute of Electrical and Electronics Engineers
Temporary Digital Marketing Specialist, Lead Generation - Hybrid remote opportun
Institute of Electrical and Electronics Engineers, Piscataway, New Jersey, us, 08854
Temporary Digital Marketing Specialist, Lead Generation - Hybrid remote opportunity - 240283 : N/A
DescriptionJob Summary:This long-term temporary position is responsible for the creation and implementation of lead generating marketing campaigns to promote IEEE digital subscription products a. Following the strategy developed by the Senior Demand Generation Marketing Manager, this position must generate demand for IEEE products by developing high impact lead generation and social media programs to help IEEE meet revenue goals. It coordinates the complete campaign cycle including concept, copy development, design, list development, scheduling, deployment and eventually reporting on results. This role reports to the Senior Demand Generation Marketing Manager.This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).Key Responsibilities:Specific duties include but are not limited to:
Campaign development and deployment (under guidance of Demand Gen team). Includes monthly leadgen template campaigns, product promotions, webinar invitations, tradeshow campaigns, and moreProofreading and copy writingSocial media promotions (organic and paid promotion) and reportingList management: List pulling, development and clean-upDigital Advertising: ad development and placementCRM database maintenanceLead Management: Coordinate leads and route to appropriate representatives for follow-upCleanup and importing of tradeshow leadsWebsite maintenance including product page updates, blogs, web forms and registration formsAssist with QA of marketing sitesLaunching and updating campaign project requestsManage and update Marketing Calendar and Media planPull monthly reports and monitor analytic dashboardsComplete other ad hoc special projects as requested by manager
QualificationsEducation and Experience:
The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment.Bachelors degree in Marketing, other related business field or equivalent experience.1-2 years experience developing skills outlined above, preferably in a B2B marketing or sales environment.Experience with Email marketing and email campaign software a must. Marketing automation tool experience such as Marketo preferredCopywriting/proofreading experienceStrong attention to detail requiredExperience with CRM/ Salesforce.com preferredKnowledge of HTML and Wordpress a plusExperience with Google Analytics and AdwordsExperience with Tableau desirableSocial media marketing experience very desirableExcellent written and verbal communication skillsStrong organizational skills, ability to multitask and prioritizeProficiency in Microsoft Suite: Word, Excel, PowerPoint etc
For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.IEEE is an EEO/AAP Employer/Protected Veteran/Disabled===============================================Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
Job : MarketingPrimary Location : United States-New Jersey-Piscataway:Schedule : Full-timeJob Type : TemporaryJob Posting : Nov 15, 2024, 10:47:20 AM
Req ID: 240283Apply NowApply Now
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Institute of Electrical and Elec...Temporary Digital Marketing Spec...PiscatawayNew JerseyClear All
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DescriptionJob Summary:This long-term temporary position is responsible for the creation and implementation of lead generating marketing campaigns to promote IEEE digital subscription products a. Following the strategy developed by the Senior Demand Generation Marketing Manager, this position must generate demand for IEEE products by developing high impact lead generation and social media programs to help IEEE meet revenue goals. It coordinates the complete campaign cycle including concept, copy development, design, list development, scheduling, deployment and eventually reporting on results. This role reports to the Senior Demand Generation Marketing Manager.This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).Key Responsibilities:Specific duties include but are not limited to:
Campaign development and deployment (under guidance of Demand Gen team). Includes monthly leadgen template campaigns, product promotions, webinar invitations, tradeshow campaigns, and moreProofreading and copy writingSocial media promotions (organic and paid promotion) and reportingList management: List pulling, development and clean-upDigital Advertising: ad development and placementCRM database maintenanceLead Management: Coordinate leads and route to appropriate representatives for follow-upCleanup and importing of tradeshow leadsWebsite maintenance including product page updates, blogs, web forms and registration formsAssist with QA of marketing sitesLaunching and updating campaign project requestsManage and update Marketing Calendar and Media planPull monthly reports and monitor analytic dashboardsComplete other ad hoc special projects as requested by manager
QualificationsEducation and Experience:
The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment.Bachelors degree in Marketing, other related business field or equivalent experience.1-2 years experience developing skills outlined above, preferably in a B2B marketing or sales environment.Experience with Email marketing and email campaign software a must. Marketing automation tool experience such as Marketo preferredCopywriting/proofreading experienceStrong attention to detail requiredExperience with CRM/ Salesforce.com preferredKnowledge of HTML and Wordpress a plusExperience with Google Analytics and AdwordsExperience with Tableau desirableSocial media marketing experience very desirableExcellent written and verbal communication skillsStrong organizational skills, ability to multitask and prioritizeProficiency in Microsoft Suite: Word, Excel, PowerPoint etc
For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.IEEE is an EEO/AAP Employer/Protected Veteran/Disabled===============================================Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
Job : MarketingPrimary Location : United States-New Jersey-Piscataway:Schedule : Full-timeJob Type : TemporaryJob Posting : Nov 15, 2024, 10:47:20 AM
Req ID: 240283Apply NowApply Now
Current Search Criteria
Institute of Electrical and Elec...Temporary Digital Marketing Spec...PiscatawayNew JerseyClear All
Powered By
*SkillBridge opportunities are reserved for active duty service members who are within 180 days of being discharged or released from active duty and they must have served 180 continuous days on active duty. Approval to participate rests with the service member's field grade commander.
Privacy PolicyTerms & Conditions
© Copyright The National Labor Exchange (NLx)
back to top