Chief Marketing Officer Job at Eden Health International Inc in Cambridge

Our Mission We are on a mission to tackle America's metabolic health crisis by educating the public on its challenges and offering safe, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we provide accessible solutions that empower people to improve their health and maintain lasting results. Our goal is simple: transform lives through education and effective, outcomes-driven care.Who We Are Join our team and help transform lives by delivering life-changing treatments and exceptional care. We offer a collaborative environment with competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and customers. With a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, you'll thrive in a fast-paced setting where making an impact is key.About the RoleAt Eden, we are on a mission to improve Americas metabolic health through accessible, science-backed treatments. As Chief Marketing Officer (CMO), you will be a key leader, responsible for building and executing a bold, customer-centric marketing strategy that drives exponential growth. Your mission will be to increase Edens reach, amplify our message, and optimize our customer acquisition strategies to maximize the value we bring to both the business and the customer. Youll lead a team of innovators, work closely with cross-functional leadership, and directly contribute to Edens impact on the nations health.This role is ideal for a data-driven, creative marketing leader who thrives on achieving 10X results and pushing boundaries. Your success will be measured by the ability to drive revenue growth, expand market reach, and enhance the customer experience across all touchpoints.Your ResponsibilitiesAt Eden, our marketing is not just about growth; its about driving 10X growth while delivering measurable value to the business and customers. Heres how you will make that happen:10X Growth Marketing Strategy: Develop and implement a comprehensive marketing strategy that scales customer acquisition 10X, focusing on growth levers such as digital channels, content, paid media, SEO, partnerships, and innovative health marketing approaches.Maximizing Customer Reach: Create and execute campaigns that elevate Edens brand and expand our reach to millions more customers nationwide. Leverage advanced data analytics to identify untapped market segments and drive penetration into new geographies and demographics.Data-Driven Decision Making: Build a culture of data-centric marketing, optimizing every customer interaction based on actionable insights. Use KPIs to measure success in driving conversion, retention, and lifetime value.Revenue Acceleration: Develop integrated campaigns that support and accelerate Edens revenue growth, working closely with sales and product teams to align marketing initiatives with business objectives. You will be accountable for driving significant top-line growth.Lead Generation and Conversion Optimization: Own the entire lead generation funnel, optimizing conversion at every stage. You will create, test, and iterate to improve the customer journey from first contact to retention, implementing tools like A/B testing, personalization, and automation to improve performance.Innovative Brand Storytelling: Build Edens brand identity by creating compelling, human-centered stories that resonate with our customers. Youll ensure our messaging reflects our mission to improve Americas metabolic health and builds lasting emotional connections.Customer-Centric Product Launches: Lead go-to-market strategies for new products and services, ensuring we deliver value to the customer from day one. You will create buzz, execute successful product launches, and ensure rapid customer adoption.Partnerships & Alliances: Identify and cultivate strategic partnerships that extend Edens reach, from influencers to healthcare institutions, aligning with our goal to improve health outcomes across the country.Fostering a Risk-Taking, Innovative Culture: You will encourage a risk-taking mindset, where experimentation and bold marketing decisions are valued. Your team will be empowered to challenge the status quo, think big, and drive disruptive marketing initiatives.Leadership and Team Development: As the CMO, you will inspire and lead a high-performing marketing team, fostering an environment of collaboration, transparency, and accountability. Youll invest in their growth to maximize individual and collective impact.What You Bring to Eden 10X Vision and Execution: Youve successfully driven exponential growth in previous roles, and youre always thinking big. You bring a proven track record of building and executing marketing strategies that have scaled revenue, customer acquisition, and brand recognition 10X.Data-Driven Growth Expertise: You excel in utilizing data to inform decisions, understanding customer behaviors, and optimizing marketing channels for maximum ROI. You are highly proficient in using analytics platforms and marketing automation tools.Goal-Centric and Revenue-Focused: You have a laser focus on metrics that matterrevenue, customer acquisition cost (CAC), lifetime value (LTV), and return on marketing investment (ROMI). Your strategies align marketing goals with overall business growth targets.Empowerment and Ownership: You take ownership of the marketing function and empower your team to make strategic decisions. You lead by example, betting on yourself and your team to deliver results.Customer-Centric Approach: You have a deep understanding of customer needs and a passion for creating value-driven experiences. Every campaign and initiative you launch is rooted in improving the customer journey and delivering impactful solutions.Innovative Problem Solver: You bring a growth mindset, constantly seeking new ways to push boundaries and innovate. Youre comfortable with risk and thrive in a culture where bold, calculated decisions are celebrated.Collaborative Leadership: You value over-communication and collaboration, aligning closely with cross-functional teams and maintaining transparency to ensure alignment with Edens goals.Proven Track Record in Telehealth or Health Services: Experience in telehealth or healthcare is a plus. You understand the unique challenges of marketing health services and can navigate regulatory environments while maintaining creativity and innovation.HousekeepingEden is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Eden brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.
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