The Davis Companies is hiring: Marketing Program Manager in Lowell

We are seeking a detail-oriented and highly organized Marketing Program Manager to execute demand generation programs targeting our existing customer base. This role involves managing multi-channel campaigns, leveraging marketing tools for program evaluation, and collaborating across internal and external teams to drive measurable results.

Key Responsibilities:

• Develop and execute demand generation plans, including webinars, emails, content syndication, direct mail, and virtual events.
• Create and manage tasks in SharePoint and Workfront to facilitate data work, HTML email layout, landing pages, and email blasts.
• Utilize marketing software tools, such as Power BI and Microsoft Excel, for program evaluation, data accuracy, and reporting.
• Follow repeatable processes for program development, execution, and follow-up, ensuring timely communication with lead development representatives, demand generation peers, and sales teams.
• Foster strong relationships with portfolio marketing, operations, creative, web, business development, and other cross-functional teams.
• Manage external vendor relationships to optimize program budgets and maximize ROI.

Qualifications:

• BA/BS degree required; MBA is a plus.
• 5+ years of B2B software lead/demand generation experience preferred.
• Proven track record in lead generation, customer marketing, and communications.
• Exceptional organizational skills and attention to detail.
• Ability to manage and prioritize multiple projects of moderate complexity.
• Strong written communication skills and metrics-oriented mindset.
• Understanding of positioning principles and methodologies.
• Proficiency with tools such as Salesforce and Eloqua is a plus.
• Integrity and professionalism.
• Strong interpersonal and collaboration skills.
• Proven ability to achieve measurable goals in an automated marketing environment.

This role is ideal for a self-starter who thrives in a fast-paced environment, enjoys working across teams, and is committed to delivering impactful marketing programs.