Agency Marketing Manager Job at Direct Online Marketing in Pittsburgh

We’re seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As the Agency Marketing Manager, you'll be responsible for increasing our inbound pipeline while improving our brand awareness and positioning.  Chief among your measurables will be growing qualified inbound leads, nurturing them into sales qualified leads, and supporting steps through the sales funnel. 

You will develop strategy, devise experiments, analyze results, and perform much of the execution work, although you’ll be supported by our client marketing team for some tasks.

Team members enjoy a great work-life balance and directly impact our company, our clients, communities, and fellow team members. 

Why Work at DOM?

At a mid-sized agency, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals.  We take our ‘No Jerks’ policy seriously here. If you share that same personal policy and live in or want to move to the Greater Pittsburgh region, we want you to apply!

We appreciate the benefits of working remotely and offer a telecommuter-friendly hybrid schedule that allows you to work from home four days per week. We also highly value the benefits of a culture that comes from in-person collaboration, where we can do amazing work while creating long-lasting relationships. That’s why we look forward to having everyone together on Thursdays.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.  

Established in 2006, we’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope.  They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

We offer a competitive benefits package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing.

About the Position

We have an aggressive vision for growth, and you will play a critical role in our agency's continued growth by generating more interest and awareness of DOM among our targets. 

You’ll work closely with the sales and leadership team to align on vision, build strategy, drive revenue, and be able to leverage the expertise of our marketers agency-wide.  

Day-to-day work will vary but will include:

• Maintaining agency marketing reporting and KPIs
• Creating and analyzing experiments – constant testing is a must
• Devising and tailoring cadences to shepherd marketing qualified leads (e.g. newsletter sign-ups) through the marketing funnel into becoming sales-qualified leads
• Content development
• Event management, including coordinating speaking engagements, trade shows, conferences, and self-hosted and partner events
• Project management to align ad hoc committees and meet deliverables on time

Who You Are

You will have 5+ years of marketing experience, specifically in a B2B services environment where you are responsible for driving leads and your success is measured on both the quantity and quality of those leads.  This experience will be heavy with digital marketing but include offline as well.  

Ideal candidates will be experienced in:

• Strategy setting for a B2B services company
• Building KPIs
• Digital marketing and advertising execution / coordination / management
• Persona creation
• Copywriting
• Email marketing
• Event coordination and marketing
• A/B and multivariate testing

Additionally, you have the following skills:

• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Strong analytics knowledge
• Creative problem solving
• Outstanding computer skills
• Excellent written and verbal communication
• Top-notch organization skills

The following experiences are a plus:

• Agency experience
• PR expertise
• Global marketing

How to Apply

Take some time looking through https://www.directom.com/ to learn more about us.

Then, either apply directly online or email a copy of your resume and why you would be a good fit to careers@directom.com.

Direct Online Marketing is an Equal Opportunity Employer (EOE).