Digital Marketing Specialist Job at RKL LLP in Lancaster

Why Choose RKL?

RKL offers a comprehensive benefits package as well as an ability to work with your day to day life. This includes:

• Hybrid working environment
• Full medical, dental, and vision coverage
• Commitment to work life balance
• Investment and complete buy-in to your career progress, through trainings, mentorships and advancement
• Tuition reimbursement
• 401(k) match

Who We Are and What We Do

We are RKL, a leading advisory firm that helps organizations and their leaders take on everyday challenges and opportunities while preparing them for whatever comes next in their business.

RKL aspires to be a collaborative organization working for the collective success and benefit of one another, our clients and our communities.

About the Position

The Digital Marketing Specialist coordinates and helps manage digital marketing campaigns including SEO, paid ads, email and social, and technology platforms including HubSpot, Google and WordPress. With a love for analytics, this role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

• Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
• Is responsible for the timely and complete maintenance and quality control of HubSpot data on an-going basis
• Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Looker and HubSpot
• Assists with social media campaigns in coordination with our creative and communications resources
• Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
• Email list hygiene management, including data management to improve deliverability
• Assists with creation of email campaigns and automation
• Implements other paid digital marketing campaigns based on marketing plans
• Develop and maintain relationships with internal key contacts, stakeholders and/or influencers
• Provide insights and recommendations for continuous improvement based on data-driven analysis
• Stay up to date on industry trends and emerging brand and marketing strategies
• Ensure RKL brand consistency across all communication channels and materials
• Other duties as assigned

This position prefers a candidate with Bachelor’s degree in Marketing, Communications or other related field. 3+ years of experience in Digital Marketing. Proficiency in platforms like HubSpot, Google, WordPress and project management platforms. Experience with ads and analytics is a required

If you are passionate about the work you do and want to join an amazing team that will invest in your future, we want you here! For more information regarding our open position and the services we provide, visit our website at https://www.rklcpa.com/careers/.

RKL is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.