Email Marketing Specialist Job at Insight Global in Coral Springs

Job Title: Senior Email Deliverability Specialist

Location: Coral Springs, FL- 3X a week

Pay: $90K-121K +3% Bonus

Summary:

The Senior Email Deliverability Specialist is responsible for ensuring our email marketing campaigns reach our subscribers' inboxes successfully. This role involves a deep understanding of email deliverability best practices, email authentication protocols, and the ability to analyze data and troubleshoot issues that affect email delivery rates.

Main responsibilities:

Monitor and Optimize Deliverability:

· Track and analyze email delivery, open, and bounce rates across various email service providers (ESPs) and internet service providers (ISPs).

· Identify and troubleshoot issues that impact email deliverability, such as spam filters, blacklists, and authentication problems.

· Implement strategies to improve sender reputation and increase inbox placement rates.

· Stay up to date on industry trends and best practices related to email deliverability.

Email Authentication and Infrastructure:

· Manage and configure email authentication protocols (SPF, DKIM, DMARC) to ensure proper sender identification and prevent email spoofing.

· Collaborate with IT and development teams to optimize email infrastructure and sending practices.

· Monitor and address any issues related to IP reputation and domain health.

Data Analysis and Reporting:

· Utilize email marketing analytics tools to generate reports on email deliverability performance.

· Provide insights and recommendations to the marketing team based on data analysis.

· Work with the marketing team to develop and implement A/B testing strategies to optimize email campaigns.

Collaboration and Communication:

· Work closely with the email marketing team to ensure campaigns are designed and executed with deliverability in mind.

· Collaborate with ESPs and other vendors to resolve any deliverability issues and maintain positive relationships.

· Communicate deliverability best practices and findings to the marketing team and other stakeholders.

Required Experience:

· 5+ years of experience in email marketing or a related field.

· Proven track record of improving email deliverability and inbox placement rates.

· Strong understanding of email authentication protocols and deliverability best practices.

· Experience with email deployment platforms such as Ongage, Sendgrid, Sparkpost, etc.

· Experience with email marketing analytics tools and data analysis.

Skills:

· Excellent analytical and problem-solving skills.

· Strong communication and collaboration skills.

· Ability to work independently and as part of a team.

· Proficient in Microsoft Excel or Google Sheets.

· Familiarity with HTML and CSS is a plus.

Bonus Experience:

· A bachelor’s degree in computer science, digital marketing or equivalent

· Scripting programming languages such as Bash or Python

· Google Cloud Platform (GCP) or Amazon Web Services (AWS) experience

Benefits:

· Medical, Dental & Vision Insurance

· Voluntary Life Insurance and AD&D

· Voluntary Long-Term Disability Insurance

· Domestic Partner Benefits

· Flexible Spending Account (Medical & Dependent Care)

· Unlimited Paid Time Off

· Paid Holidays

· 401k Plan Option plus match

· Monthly Employee Awards & Recognition

· Company Sponsored Team Events

· Business Casual Dress