Digital Marketing Specialist Job at LHH in Dallas

Digital Marketing Specialist

We are seeking a highly analytical and technically skilled Digital Marketing Specialist to join our retail client's team in Dallas, TX. This onsite role requires a deep understanding of SEO, SEM, and audience targeting to drive highly qualified traffic to our client's website and maximize conversions.

Responsibilities:

• Conduct advanced keyword research and competitor analysis.
• Develop and implement comprehensive SEO strategies.
• Perform technical audits and track keyword rankings using SEO tools.
• Analyze website traffic and user behavior to optimize structure and experience.
• Design, execute, and manage Google Ads campaigns with advanced bidding strategies.
• Implement conversion tracking and attribution models.
• Collaborate with design and development teams on high-converting landing pages.
• Conduct A/B and multivariate testing on landing page elements.
• Understand target audience demographics and behaviors to optimize ad targeting.
• Utilize data from Google Analytics and CRM systems to refine targeting.
• Contribute to future Meta Ads campaigns with advanced targeting options.

Qualifications:

• 3+ years of experience in tracking marketing analytics, SEO and SEM.
• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Deep understanding of search engine algorithms and ranking factors.
• Advanced knowledge of SEO tools and Google Analytics.
• Strong technical skills, including HTML, CSS, and JavaScript.
• Expertise in audience targeting, segmentation, and data analysis.
• Excellent communication, collaboration, and presentation skills.