Marketing & Communications Director Job at Heart of Florida United Way in Or

This position is a hybrid role that requires a minimum of two days per week in the office located in Orlando, FL.

Overall Purpose of this Role: Works under the supervision of the Senior Vice President of Communications & External Relations to direct the strategic planning, execution and implementation of HFUW’s integrated marketing plan. This role will manage the day-to-day operations of the marketing & communications team and lead content creation, including but not limited to social media content, marketing copy, e-newsletters, talking points, etc. This role utilizes best-practice methods for leveraging all communication channels (internal and external) to develop strategic content, employing social listening and media monitoring, and tracking and analyzing results. As direct supervisor to the marketing team, the Director will oversee the coordination, development and production of all marketing & communications projects. This position will oversee the flow and timely completion of projects, facilitate cross-departmental collaboration and communication, and maintain consistency with HFUW branding and graphic standards.
Key Accountabilities:
Supervisory Responsibilities

• Provide direct day-to-day oversight over the marketing & communications team.

General

• Research, develop, and implement innovative omnichannel, segmented annual content calendars and communication plans to raise the profile of HFUW and drive engagement and conversions, such as volunteer sign ups, donations, and event registrations.
• Contribute to the ideation, development, and implementation of integrated marketing campaigns designed to meet business objectives, including garnering market exposure (raising the profile) and driving revenue from new or existing donors.
• Track, monitor, and analyze social, web, email, and media analytics to inform strategic content strategies.
• Review and prioritize all Marketing Work Orders received from internal stakeholders to ensure departmental needs are met.
• Oversee the production of collateral materials and organization publications. Work with contractors/in-house team to layout, design, proofread, approve, coordinate printing and see projects to completion.
• Proactively monitor and submit for speaking engagements, nominations, and other visibility opportunities.
• Oversee media relations, including proactive pitches, media inquiries, submission of opinion pieces, development of talking points, etc. Prepare HFUW spokespeople for interviews as needed.
• Manage pro-bono media advertising relationships.
• Partner with Events and Experiences teams to support HFUW-branded events, including by contributing to show flow timetables, programming, logistics, staffing, and budgets, as well as leading the branding of a space, promoting the event, developing collateral and working with speakers.
• Ensure consistent use of approved brand identity guidelines throughout organization and monitor application fidelity.
• Participate as a champion, project lead, and/or member of organizational development teams as required
• Contribute to the overall organizational success by performing other duties and responsibilities as assigned.
• Act as representation for HFUW Marketing & Communications in internal and external meetings.

Writing and Editing

• Lead storytelling and message development for HFUW.
• Lead and manage written content development for HFUW. This includes drafting and reviewing marketing copy, video and event scripts, blogs, search engine optimized web page, social media content, email copy, special features, talking points, internal communications, etc.
• Follow national/local news stories and social media trends to make relevant connections to HFUW’s work.
• Perform and/or coordinate phone and in-person interviews of HFUW clients, donors, volunteers, and others in various environments. Capture and draft profile stories and related content based on interviews.
• Serve as primary editor by directing others to develop and optimize content for appropriate placement.

Digital Content Strategy

• Champion the HFUW’s overarching digital content strategy — driving in-market, cross-generational exposure, deepening engagement, and fostering brand understanding.
• Build a pipeline of qualified leads for prospective volunteers and donors, managing a marketing funnel that actively builds awareness, promotes engagement through lead nurture tactics, and yields recurring donations among a cross-generational market.
• Lead the predominately organic social media strategy and content creation for all HFUW’s social media channels, including but not limited to Facebook, Instagram, Threads, X (Twitter), LinkedIn, YouTube, etc. This includes generating organic and paid content, as well as through social media influencers.
• Develop and refine creative ideas, suggest new, innovative ways of delivering digital content and keep up to date with the latest digital marketing trends.
• Train, collaborate with, and empower HFUW ambassadors, including HFUW staff and external partners, to supply and amplify content.
• Lead the maintenance of the website to ensure optimized content, a positive user experience for multiple audience profiles, and ensure web presence meets business goals.

Functional Competencies/Accountabilities:
Attributes & Behaviors:

• Mission Focused: Create real social change that leads to better lives and healthier communities.

• Relationship-Oriented: Cultivate and manage relationships toward a common goal.

• Collaborator: Understand the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.

• Results-Driven: Dedicated to shared and measurable goals for the common good; creating resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.

• Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of the greater network.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Journalism, Public Relations, Communications or similar required. Equivalent combination of education and experience may be considered in lieu of degree
• Minimum of five years direct experience in managing marketing and communications strategy/projects with experience in generating traditional and digital content. Prior nonprofit experience preferred.
• Minimum of three years of prior experience leading a team in a marketing, public relations or communications field. Experience within a non-profit environment strongly preferred.
• Excellent oral, written and communication skills are required
• Must have experience developed integrated communication and marketing plans
• Must have experience in developing and editing content across a variety of platforms
• Must have excellent understanding of social media engagement, content development and strategy for a variety of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, etc.
• Must possess excellent public speaking skills with the ability to write clearly for presentations, marketing copy and publicity
• Must have deep understanding of identifying marketing needs and developing actionable, cost-effective plans
• Must have knowledge of AP style, public relations writing and media relations skills
• Must have project management experience
• Must be self-motivated; possess excellent planning and organizational skills in meeting deadlines, and able to work with a minimum of supervision
• Must be customer service oriented and able to work well with leadership, senior business leaders, staff, and community volunteers
• Desktop publishing skills in addition to proficiency using social media, Microsoft PowerPoint and other Microsoft Office products are required.
• Possess strong local network of vendors to use for finding partnership and in-kind opportunities
• Possess strong local, regional and national network of media contacts to position HFUW as a leader in our community through public relations and media strategy

PHYSICAL DEMANDS:
Physical demands include sitting or standing for extended periods of time, bending, occasional lifting of items weighing up to approximately 25 pounds, regularly moving throughout the building between floors, traveling to outside meetings, regular use of standard office equipment such as the telephone, copier, and computer. Demands also involve protracted concentration. Reliable transportation is required. Job involves frequent interactions with internal and external customers, and routinely intense public contact.