Social Media Specialist Job at Neighborhood Assistance Corp in Boston

LOCATION: Nationwide in NACA local office. NACA Headquarters – Boston, MA preferred CONTACT: jobs@naca.com BENEFITS: Excellent single/family health, vision and dental PPO, 70% employer contribution and 401(k) SOCIAL MEDIA SPECIALIST NACA is hiring Social Media Specialists with a focus on both the English and Spanish speaking networks. This can be one person or different individuals. NACA has over three million members nationwide and is well positioned to effectively utilize social media in support of its mission of fighting for economic justice. Social media is crucial to increase NACA’s presence, improve its on-line reputation, encourage participation in NACA campaigns, and increase participation in its predatory campaign initiatives. NACA is looking for a driven, creative individual with extensive experience and passion for creating compelling content and cultivating a wide audience through social media. This individual will be influential in both developing and utilizing marketing assets to help engage NACA membership and shape NACA’s public image. A successful candidate will: Become a NACA advocate in social media spaces, engaging in dialogues and answering questions where appropriate. Raise awareness of NACA and its mission by developing, organizing, and publishing engaging content across social media channels. Map out and implement a comprehensive marketing and outreach strategy. Identify areas of concern and opportunities in user-generated content surrounding NACA. Monitor effective benchmarks for measuring the impact of social media campaigns. MAIN RESPONSIBILITIES A successful candidate will be responsible for the administration of NACA’s social media outreach and marketing, including but not limited to: Collaborate with NACA leadership to develop and execute a strategy that enhances NACA’s online presence. Foster online engagement of NACA across social media channels and NACA’s website. Contribute to printed materials and publications. Oversee and reinforce the consistency of NACA branding, design and messaging. Development of brand awareness and online reputation. Content management. Increase participation in targeted markets. Day-to-day activities include but are not limited to: Create applicable content that reaches NACA’s target customers. Develop, enhance and manage all published content. Observe and answer to users while promoting participation. Develop and increase outreach efforts. Design, create and manage promotions / campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyze key metrics and adjust strategy as needed. Other Activities and Requirements Assist in outreach activities focused on low- and moderate-income communities. Participate in regular trainings. Participate in NACA events and campaigns. Other duties as assigned. Advocacy in Support of NACA’s Mission Participate in advocacy campaigns as needed. Employment with NACA requires ongoing participation in NACA’s advocacy, campaigns, outreach, community organizing, and other activities. TIME DEMANDS The Social Media Specialist must be able to meet the demands of the job that consists of 50+ hours a week. This is a demanding position requiring dedication and the willingness and ability to work long hours including evenings and weekends. Some national travel is expected. COMPENSATION This is an exempt position with salary range between $60,000 and $75,000 based on experience & skills. JOB QUALIFICATIONS NACA seeks leaders with a positive and open attitude, a strong work ethic and relentless commitment to success. S/he is expected to have a high level of core competencies and skills in the following areas: communication, organizational skills, professionalism, customer service, time management, and positive leadership. EDUCATION & CERTIFICATIONS Educational background in Social Media marketing, communications, business, new media or public relations – Preferred Training and certifications that demonstrate important knowledge and credentials – Preferred. EXPERIENCE & SKILLS Specific requirements include: Significant experience in content development, publishing, traditional marketing, digital marketing, photo/video editing and production. Able to perform in a fast-paced environment. Excellent communication skills in written and video format. Experience with photo and video production, editing and cataloging. In-depth knowledge of social media platforms. Demonstrates creativity and documented immersion in social media. Familiarity with SEO and online/digital marketing. Ability to create and maintain blogging relevant to affordable lending and NACA’s mission. Familiarity with Adobe Creative Cloud, Photoshop, In Design, Canva, and graphic design work. Ability to write and speak both English and Spanish – Preferred. APPLICATION PROCESS Applicants must submit a cover letter and resume to jobs@naca.com. NACA is an equal opportunity employer. Minority and those who speak and write in Spanish, as well as second chance applicants are strongly encouraged to apply. This job description is solely for descriptive purposes with NACA reserving the right to make unilateral changes to this job description. ABOUT NACA NACA is the country’s largest HUD approved non-profit homeownership, housing counseling, and advocacy organization with more than three million Members and 47 offices nationwide. #J-18808-Ljbffr