Social Media Manager Job at Easton Porter Group in Charleston
Easton Porter Group, Charleston, SC, United States
Step into a dynamic role with Easton Porter Group, where you'll craft compelling digital content that showcases some of Charleston's most distinctive restaurants, boutique hotel, and event venue. If you're passionate about storytelling, design, and social media, this is your opportunity to bring brands to life through captivating content.
As part of our marketing team, you'll gain hands-on experience across multiple luxury properties and work closely with seasoned professionals in a collaborative and supportive environment. Easton Porter Group offers opportunities for professional growth and career advancement.
Work with the Easton Porter Group marketing team and Charleston property operations teams to develop and execute social media content highlighting our properties' unique experiences.
Key Responsibilities
- Content Creation:
- Capture and craft compelling social media content, including stunning photos and branded video reels, that embodies the essence of each property.
- Produce high-quality videos for Instagram, showcasing property highlights and unique events.
- Audience Engagement:
- Foster connections with our online community by responding to inquiries, resharing guest experiences, and building relationships with followers.
- Monitor tags and mentions for timely resharing and interaction.
- Analytics and Optimization:
- Track and analyze social media metrics, including impressions, followers, and engagement.
- Provide monthly performance reports and recommendations to optimize content strategies.
- Collaborations and Partnerships:
- Manage influencer collaborations and press trade requests, ensuring alignment with brand standards.
- Execute partnerships with vendors and collaborators to amplify our digital reach.
- 3-5 years of experience creating content for social media platforms, including Instagram and Facebook.
- Proficiency with third-party digital platforms such as Canva, CapCut, or InShot.
- Strong critical thinking, problem-solving, and time-management skills.
- A team-oriented mindset and the ability to thrive in a high-growth, entrepreneurial environment.
- High school diploma required; a BS/BA in Marketing, Digital Technologies, or a similar relevant field preferred.
- Personal vehicle/transportation required for property site visits.
- Flexibility to work occasional evenings and weekends for special events and photoshoots.
- Office Location: Cannon Green
- Schedule: Full-time, Monday-Friday, with select evenings and weekends for special events and photoshoots.
Remote Work: Mondays, with regular site visits to properties throughout the week.