Communications Associate - Social Media Job at HSBC in New York

Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share

HSBC is seeking a proactive and detail-oriented Communications Associate specializing in social media to join our dynamic communications team. This role will play a key part in developing and executing social media strategies, while also assisting with content creation, to promote HSBC's brand, and coordinating essential team and media relations activities. This is an excellent opportunity for someone who is looking to grow within a communications team and gain exposure to a wide range of media and public relations activities.

As our Communications Associate - Social Media you will:

• Develop and implement social media campaigns to promote key initiatives, events, and team activities across platforms (LinkedIn, YouTube, Instagram, etc.)
• Assist with content development including writing, video production, and photography, to create engaging multimedia materials that align with HSBC's brand and communications strategies
• Coordinate team activities, including managing collaborative platforms like monday.com, Everyone Social (or similar social advocacy platform), preparing media lists, distributing press releases, and supporting media outreach efforts
• Support the communications team with media relations activities, including drafting and distributing press releases, monitoring media coverage, and preparing reports
• Collaborate with internal teams to craft compelling content that aligns with HSBC's brand and communication strategies, highlighting team achievements and promoting cross-functional engagement
• Monitor and analyse social media performance metrics to ensure strategies are effectively driving engagement and achieving objectives
• Assist with planning and organizing internal and external events, including media briefings, team meetings, and press conferences
• Maintain an organized and up-to-date media contact list and ensure all media activities are well-coordinated and timely
• Stay up-to-date with social media trends, best practices, and platform updates to ensure HSBC remains at the forefront of digital communication strategies
• Contribute to content creation, messaging, and storytelling efforts that resonate with internal and external stakeholders.

For this role, HSBC targets a pay range between $55,900 and $83,900

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee's overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a "bonus"). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

Requirements

You'll likely have the following qualifications to succeed in this role:

• Approximately 5 years of experience in communications, with a focus on social media management, content creation, team coordination
• Demonstrated ability to develop, manage and analyze social media campaign across multiple platforms including LinkedIn, YouTube and Instagram, as well as for senior executives
• Solid understanding of media relations, including drafting press releases, preparing media kits, managing media lists, and distributing press materials
• Strong organizational and project management skills, with experience coordinating team activities
• Excellent written and verbal communications skills, with the ability to adapt for various audiences and formats
• Ability to develop innovative and engaging content
• Strong team player with the ability to collaborate effectively across departments and with external stakeholders
• Eager to learn
• Familiar with social media management tools

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.