SEO Manager Job at Camping World in Lincolnshire

The SEO Manager will be responsible for developing and executing the organization’s search engine optimization strategy. Reporting to the Director of Digital Marketing, this role will focus on driving organic traffic growth, improving search engine rankings, and optimizing on-page, off-page, and technical SEO. The ideal candidate will be data-driven, with a strong understanding of SEO best practices, analytics, and the ability to collaborate across departments to enhance website performance and visibility. Key Responsibilities: ● SEO Strategy Development & Execution: Lead the development and execution of a comprehensive SEO strategy to improve organic search rankings, traffic, and conversions. Conduct in-depth keyword research, competitive analysis, and on-page optimization to identify growth opportunities. Optimize website structure, content, and landing pages for search engines, ensuring best practices are followed. ● Technical SEO & Performance Optimization: Oversee all technical aspects of SEO, including site architecture, crawlability, indexability, and site speed. Work closely with web developers to ensure SEO requirements are met, including schema markup, sitemaps, and structured data. Conduct regular SEO audits to identify and resolve technical issues that may impact organic performance. ● Content Optimization & Collaboration: Collaborate with the content and creative teams to optimize existing content and ensure new content is SEO-friendly. Provide SEO guidelines and recommendations for content development, ensuring alignment with search intent and keyword targeting. Continuously test and optimize content to improve organic search performance. ● Data Analysis & Reporting: Use SEO tools such as Google Search Console, SEMrush, Moz, and Google Analytics to track performance and provide insights on SEO efforts. Create and maintain SEO reports and dashboards to measure the effectiveness of SEO initiatives and provide actionable insights. Use data-driven analysis to identify trends, opportunities, and areas for improvement. ● SEO Best Practices & Industry Trends: Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes to ensure strategies remain effective. Test and implement new SEO strategies to maintain a competitive edge in search engine rankings. Qualifications: ● Bachelor’s degree in Marketing, Business, Computer Science, or a related field. ● 4+ years of experience in SEO, with a proven track record of driving organic traffic growth and improving search engine rankings. ● Strong technical SEO skills, including experience with web development (HTML, CSS, JavaScript), site architecture, and performance optimization. ● Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, and Google Analytics. ● Experience in keyword research, content optimization, and link-building strategies. ● Data-driven mindset with strong analytical skills, including proficiency in Excel and experience with SQL a plus. ● Excellent communication skills and the ability to collaborate with cross-functional teams Preference is for this position to be hybrid out of our Lincolnshire, IL offices. Remote candidates will be considered and occasional travel to our Lincolnshire, IL offices may be required. General Compensation Disclosure: The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below. Pay Range: $81,375.00-$122,088.75 Annual In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.