SEO Copywriter Job at Rogue Fitness in Columbus

Job Description:

About Rogue Fitness:

• Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories
• Founded in a garage in 2006, the company has grown to 800+ team members at its 600,000 sq. ft. headquarters near downtown Columbus, Ohio
• Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition
• The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena
• Read more about The Rogue Way

Our Values:

• We work until it's done
• Everyone puts their boots on the same way
• High Speed, Low Drag

Responsibilities:

• Self-motivated, copywriter with an exceptional ability to write content that compels visitors to convert into leads
• A person who can grasp project requirements quickly and offer valuable insight
• Excellent writing, editing, and proofreading skills
• Write search engine optimized website content / articles
• Develop and implement impactful off-page and on-page SEO content including title tags, meta descriptions, and optimized header tags
• Responsible for researching keywords, competitor content, and industry trends to optimize existing content and uncover new content opportunities
• Knowledge of online content strategy and creation
• Knows how to write SEO optimized blogs and landing pages
• You will be required to deliver clear concise and engaging articles that represent our brand
• We will provide technical requirements and topics, your task is to create a unique article based on the provided information
• Develop and maintain a clear and consistent brand voice. Develop and create effective, engaging concepts that support business objectives.
• Strong understanding of metadata and its direct impact on a website
• Ensure copy tone and style are consistent with visual tone and style. Create copy that adheres to established brand voice, tone, and guidelines while optimizing SEO best practices.
• Measure impact and provide next step roadmap (ongoing)
• Create compelling product and promotional stories. Write compelling (and SEO-optimized) product titles, keywords, and descriptions as new products are released. Use SEO principles to maximize copy's reach.
• Collaborate with creative team members to determine the conceptual and copy direction of ROGUE's branding, marketing, and advertising initiatives
• Work with Sales Team Leads to understand each customer segment. Write seasonal and evergreen campaign copy that speaks to the target audience based on briefs to support. Actively research our customers and competitors to find the best way to present our product and execute compelling storytelling and narratives seasonally and for live campaigns
• Stay on the cutting edge of culture, current events, and competitors as well as trends in marketing, content, digital, and advertising

Qualifications:

• 3-5+ years' experience, preferably in the fitness industry
• Fitness Experience (CrossFit, Olympic lifting, Powerlifting etc.)
• Ability to be a self-starter capable of operating semi-autonomously but always collaboratively
• Understand the dual relationship re: SEO & SEM and how one channel influences the other
• Team Player who is willing to contribute in any way needed
• Positive Attitude
• Strong Attention to detail
• The ability to work well under pressure and meet tight deadlines
• Open / Curious when given feedback
• Constantly looking for ways to improve down to the detail
• Idea Generator
• The ability to shift gears / priorities quickly
• Must be available to work on-site
• Basic knowledge of WordPress

Benefits Overview:

• Healthcare: Rogue offers competitive medical, dental and vision coverage options through Anthem Blue Cross Blue Shield for Rogue team members and their eligible family members, including domestic partners
• Financial Protection: Life insurance, AD&D insurance, short-term disability, long-term disability and workers' compensation are offered for eligible team members
• Compensation: We like to reward Rogue team members for their hard work and commitment to our company. Rogue has a competitive pay structure that offers team members room to grow. We conduct annual compensation reviews to ensure Rogue team members are receiving compensation commensurate with their performance
• Bonus & Retirement:Team members are eligible to earn a Performance Compensation Bonus each quarter. In addition, Rogue offers 401(k) with matching company contributions and Profit Sharing
• Parental Leave: Parental Leave is available to new Mothers and Fathers to help assist team members welcome a new child to their family. Rogue offers up to 12 weeks of paid leave to parents to enjoy with their newest addition to the family. This is available to all team members with the length of leave determined by years of service, the team member's role and whether they are the birth or non-birth parent
• Vacations & Holidays: Everyone needs some time off from work to take care of personal business, enjoy a well-earned vacation, or just unwind from the demands of everyday life. At Rogue, we offer Paid Time Off benefits in addition to paid company holidays
• Work Attire Program: Rogue Fitness recognizes the importance of helping all team members acquire the proper apparel and equipment to create a safe workplace. We provide Rogue apparel, uniforms, and personal protective equipment to all Rogue team members working in our facilities at no cost. Additional reimbursements are in place for work boots and prescription safety glasses
• Rogue Team Member Perks: Merchandise Discounts, Employee Gym Membership, Exclusive Access to Special Events, Professional Development Programs and more

By applying to Rogue, regardless of the platform you choose to use, you are agreeing to Rogue's preferred methods of communication (i.e. text message). Submitting an application, through whatever online forum is ultimately used, constitutes a knowing and voluntary agreement to send and receive text messages during the recruitment process.

Rogue Fitness is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.