Marketing Manager, Acquisition

About the job Marketing Manager, Acquisition

MJK Connections LLC is working with Sandia Laboratory Federal Credit Union (SLFCU), on this high impact Marketing Manager, Acquisition.

SLFCU, and their marketing department, is in the midst of an exciting transformation and is seeking a high performing, strategic, data-driven Marketing Manager, Acquisition, to join our team to be a key driver of growth. Working alongside the Marketing Manager, Retention and Engagement, the Marketing Operations Manager, and the Marketing Analyst, you will lead, and optimize, member acquisition marketing strategy and implement innovative campaigns across traditional and digital advertising, SEO, SEM, content marketing, and partner with community engagement. Your target? Growth results accelerate our company's growth, specifically acquiring new members with direct deposit into checking accounts.

Essential Job Duties:

• Drive Member Growth: Design and execute high-impact acquisition campaigns that attract new members, expand market share, and accelerate revenue growth.
• Data-Driven Strategy: Use insights and analytics to identify opportunities, optimize campaigns, and maximize ROI. Every decision you make is backed by data, every dollar spent is impactful.
• Innovate in a Transformative Environment: This role offers you the chance to shape our marketing strategy in a rapidly evolving company. Embrace change, bring fresh ideas, and drive growth initiatives that reflect the company's dynamic transformation.
• Collaborative Leadership: Coach, mentor, and inspire a team of talented professionals. Work cross-functionally to align marketing initiatives with business objectives, ensuring cohesive and compelling customer experiences. Initially you will be both the thinker and the doer, relying on agencies and external partners to develop the strategies and execute but the team will grow based on results.
• Digital Expertise: Lead the charge in digital channels, staying ahead of industry trends and continuously evolving our approach to ensure we are a step ahead in the market.
• Traditional Media: Provide a clear approach top bridge traditional offline media like billboards, TV and radio and digital media for a seamless and synergistic outcome
• Operational Excellence: Maintain high standards of quality and timeliness in every communication, campaign, and customer interaction.

• Growth Mindset: Must be passionate about growth and eager to make a measurable impact. You are metrics-driven and continuously seek out ways to improve results.
• Proven Marketing Expertise: Strong proficiency in traditional and digital marketing, including SEO, SEM, content marketing, and digital advertising. Please be prepared to highlight your accomplishments with data points.
• Agile and Adaptable: You thrive in a fast-paced, transformative environment and are excited to be a part of storied business and brand that is transforming and adapting for the future.
• Financial Services Experience: You have experience working in financial services, credit unions preferred, but not required.
• Team Mentality: Teamwork makes the dream work! Cross-functional collaboration is where you thrive.
• Expert Multi-Tasker: You can handle multiple, deadline driven, initiatives like you have 2 heads and 4 hands.

• Familiar with Martech: Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), marketing automation tools (e.g., Marketo, HubSpot), and analytics tools (e.g., Google Analytics).

• Analytics Experience: You have strong analytical skills with experience in data analysis, segmentation, and campaign performance tracking.
• Yes Attitude: No problem is such that you cant overcome it.

• Lead the planning and implementation of integrated marketing campaigns to generate leads, increase website traffic, and drive conversions across the member acquisition funnel.
• Conduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation in the marketplace.
• Collaborate with cross-functional teams, including product, sales, and marketing operations, to align acquisition strategies with business objectives and revenue targets.
• Manage traditional and digital advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking, to maximize ROI and cost-effectiveness.
• Oversee the development of marketing content and collateral to support acquisition efforts, including landing pages, ad copy, email campaigns, and promotional materials.
• Analyze campaign performance metrics and KPIs to measure the effectiveness of acquisition initiatives, providing insights and recommendations for optimization and improvement.
• Identify and evaluate new marketing channels and tactics to expand reach and drive customer acquisition, staying abreast of industry trends and best practices.
• Manage relationships with external agencies and vendors to support acquisition efforts, including media buying, creative production, and performance tracking.
• Perform other duties as assigned.

• Minimum eight years combined experience in a marketing management position and direct leadership, preferably in the financial services industry.
• Minimum bachelors degree or certification in marketing, business administration, or related field, or more than eight years of related experience.