Steelcase
Senior Communications Specialist
Steelcase, Grand Rapids, MI
Description
We are hiring a Senior Communications Specialist responsible for the development and execution of vertical market communications.
We currently have two opportunities available. While the roles and responsibilities are similar, the supported markets will focus on various customer segments, ranging from healthcare and education to large, corporate customers.
What You Will Be Doing:
As a key partner to business units, you will gather customer intelligence, identify communications needs and develop plans based on business objectives. You will act as an integrator within the cross-functional communications team, bringing together and executing tactics, including storytelling, visualization, content creation, digital marketing campaigns and events. Responsibilities include:
Your Future Team:
The Brand Communications team is responsible for a diverse range of internal and external touchpoints, including brand and product experiences. We are at the intersection of the largest initiatives within the company and our external go-to-market voice. We are a collaborative, creative team that thrives on problem solving, strategic thinking and partnership.
Who You Are:
-You are curious and strategic with a learning mindset
-You can manage multiple projects and prioritize work
-You have a bias toward action, are deadline-driven and highly motivated to bring the work to completion and are committed to the timely execution of tactics.
-You place confidence in your work and welcome opportunities to share your point of view.
-You build relationships on trust and proven performance and are comfortable sharing work at all levels of the company.
-You are highly collaborative and must be able to multi-task, engage many people, synthesize diverse perspectives and deliver successful outcomes as a result of strong collaboration.
-You embrace challenges and revel in the opportunity to reimagine things in new ways.
-You understand business concepts and metrics overall and those specific to our industry, to effectively link communications strategies to business outcomes.
Minimum Qualifications
-Bachelor's degree required.
-Minimum of 3 years of communications or marketing experience.
-Strong writing and project management skills.
-Experience with product launch is preferred.
Desired Skills and Experience
Who We Are:
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
What Matters to Us:
More than qualifications, we're looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at [redacted] .
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.
Steelcase is a MVAA- Silver Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply.
Please see our Working at Steelcase Document for more detailed benefits and compensation information.
If you're interested in Steelcase, but this isn't the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.
We are hiring a Senior Communications Specialist responsible for the development and execution of vertical market communications.
We currently have two opportunities available. While the roles and responsibilities are similar, the supported markets will focus on various customer segments, ranging from healthcare and education to large, corporate customers.
What You Will Be Doing:
As a key partner to business units, you will gather customer intelligence, identify communications needs and develop plans based on business objectives. You will act as an integrator within the cross-functional communications team, bringing together and executing tactics, including storytelling, visualization, content creation, digital marketing campaigns and events. Responsibilities include:
- Support the development and execute communication strategies tailored to customer vertical markets, including content creation, event experiences, audience communications and digital promotion.
- Coordinates scheduling and management of assigned projects. Coordinates all appropriate internal and external resources.
- Support the planning and execution of targeted campaigns with both online and offline tactics to increase brand visibility and drive engagement. Includes execution of digital marketing program tied to lead generation through social, email, search, web, SEO, etc.
- Ensure brand positioning and messaging are consistent and compelling across all touchpoints (copy and visuals). Includes elevating knowledge leadership through research outputs and editorial content. Includes written outputs and visual assets.
- Assist in development of the strategy and needs of each project, identifies the most appropriate resources to fill those needs, establishes timeline and project budget.
- Understand target audiences and content, and participates in the evaluation of Communications activities, tactics, and programs.
Your Future Team:
The Brand Communications team is responsible for a diverse range of internal and external touchpoints, including brand and product experiences. We are at the intersection of the largest initiatives within the company and our external go-to-market voice. We are a collaborative, creative team that thrives on problem solving, strategic thinking and partnership.
Who You Are:
-You are curious and strategic with a learning mindset
-You can manage multiple projects and prioritize work
-You have a bias toward action, are deadline-driven and highly motivated to bring the work to completion and are committed to the timely execution of tactics.
-You place confidence in your work and welcome opportunities to share your point of view.
-You build relationships on trust and proven performance and are comfortable sharing work at all levels of the company.
-You are highly collaborative and must be able to multi-task, engage many people, synthesize diverse perspectives and deliver successful outcomes as a result of strong collaboration.
-You embrace challenges and revel in the opportunity to reimagine things in new ways.
-You understand business concepts and metrics overall and those specific to our industry, to effectively link communications strategies to business outcomes.
Minimum Qualifications
-Bachelor's degree required.
-Minimum of 3 years of communications or marketing experience.
-Strong writing and project management skills.
-Experience with product launch is preferred.
Desired Skills and Experience
- Breadth of experience across Communications/Marketing functions balanced with demonstrated business acumen, strategic thinking, and decision making.
- Experience writing promotional content across online and offline tactics.
- Prior experience executing multi-channel digital marketing campaigns.
- Prior experience leading complex projects with various stakeholders.
Who We Are:
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
What Matters to Us:
More than qualifications, we're looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at [redacted] .
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.
Steelcase is a MVAA- Silver Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply.
Please see our Working at Steelcase Document for more detailed benefits and compensation information.
If you're interested in Steelcase, but this isn't the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.