Sr. Manager, Content Planning & Development

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Job Summary
Job Title: Sr. Manager, Content Planning & Development
Location: Hybrid (Tampa/Clearwater)
Job Type: Full-Time

Introduction: We are seeking a dynamic and strategic Senior Manager of Content Planning & Development to join our team. This role is responsible for creating, maintaining, and evangelizing the companywide content calendar and supporting go-to-market strategies for both external and internal marketing and communications initiatives. The ideal candidate, reporting to the Senior Vice President of Brand Marketing & Creative Strategy, will have a strong background in omnichannel content creation, strategic planning, project management, and cross-functional collaboration

Job Description

Duties/Responsibilities

[The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.]

• Content Calendar Management: Develop and maintain a comprehensive content calendar that aligns with the company's marketing and communications objectives.
• Content Strategy: Collaborate with stakeholders to develop and execute content strategies that support business goals and drive engagement.
• Content Creation: Oversee the creation of high-quality, engaging content across various channels, including blogs, social media, email campaigns, and internal communications.
• Editorial Planning: Plan and manage the editorial process, ensuring content is produced on time and meets quality standards.
• Cross-Functional Collaboration: Work closely with marketing, sales, product, and other teams to ensure content aligns with overall business strategies and initiatives.
• Performance Analysis: Monitor and analyze content performance using analytics tools, and provide insights and recommendations to optimize future content.
• Brand Voice & Tone: Ensure all content adheres to the company's brand voice, tone, and messaging guidelines.
• Project Management: Manage content projects from inception to delivery, including coordinating with writers, designers, and other contributors.
• Stakeholder Management: Build and maintain strong relationships with internal stakeholders to ensure content needs are met and aligned with business objectives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Organizational Development, or a related field, and at least eight (8) years of related experience.
• Proven experience in content marketing, with a strong portfolio of self-produced or directed omnichannel marketing materials and successfully managed campaigns.
• Excellent writing, editing, and presentation skills, with the ability to create compelling content for various audiences.
• Strong project management skills; experience with project management and content management systems.
• Proficiency in analytics tools (e.g., Google Analytics) and social media platforms.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Strong organizational skills and attention to detail.
• Ability to work under tight deadlines and manage multiple projects simultaneously.