Four Seasons Hotels Limited
Director of Public Relations and Communications
Four Seasons Hotels Limited, Miami, FL
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Poolside paradise meets city sleek under the Miami sun. Above the trendy Brickell Avenue - find the best of both big city adventure and a tropical getaway - arrive at our lifestyle-inspired lobby, savour the fun and flavourful dining experiences, and spend the day with a swim or sway in a hammock within our two-acre sun-kissed sanctuary. It's all set against the Miami skyline overlooking the city's fashionable art, dining, and entertainment scenes just minutes from our doorstep.
Four Seasons Hotel Miami is looking for Director of Public Relations who shares a passion for excellence and who infuses enthusiasm into everything they do. Our employees have the opportunity to shape our guests experience by providing exceptional knowledge and service in support of our world-renowned organization.
POOLSIDE PARADISE MEETS CITY SLEEK UNDER THE MIAMI SUN
Above the trendy Brickell Avenue - find the best of both big city adventure and a tropical getaway - arrive at our lifestyle-inspired lobby, savour the fun and flavourful dining experiences, and spend the day with a swim or sway in a hammock within our two-acre sun-kissed sanctuary. It's all set against the Miami skyline overlooking the city's fashionable art, dining, and entertainment scenes just minutes from our doorstep.
The Role
The Director of Public Relations will oversee, develop, and execute an annual strategic and integrated plan that supports the Brand's commercial strategies and the Hotel's business objectives, including Public Relations, Collaborations, Digital Media, Social Media, and Marketing Communications.
This role is essential to positively position the Hotel, its Food and Beverage Outlets, Spa, Amenities, Meetings and Events, and Personnel as world-class, while at the same time, contribute to driving traffic and revenues to this iconic destination. Through creative and strategic thinking and execution, this role will increase awareness and visibility of the Hotel, and further enhance its offerings, contributing to driving business objectives while liaising as an essential ambassador of Four Seasons Hotel Miami within the community, press, and collaborations.
The Director of Public Relations reports directly to the Director of Marketing and is supported by a Regional Director of Public Relations and Communications. This leadership position will have direct oversight of a Shared-Services Digital Media Manager.
ESSENTIAL FUNCTIONS
Public Relations and Communications
Brand and Community Collaboration
Brand Management
Website and Social Media
DESIRED KNOWLEDGE AND SKILLS
Education and Experience:
Desired Skills and Abilities:
Benefits Four Season Employees Enjoy
About Us
Visa Requirements
US work authorization is required unless the candidate is currently in a managerial position at a Four Seasons location. Current Four Seasons managers may qualify for L-1 visa sponsorship.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Poolside paradise meets city sleek under the Miami sun. Above the trendy Brickell Avenue - find the best of both big city adventure and a tropical getaway - arrive at our lifestyle-inspired lobby, savour the fun and flavourful dining experiences, and spend the day with a swim or sway in a hammock within our two-acre sun-kissed sanctuary. It's all set against the Miami skyline overlooking the city's fashionable art, dining, and entertainment scenes just minutes from our doorstep.
Four Seasons Hotel Miami is looking for Director of Public Relations who shares a passion for excellence and who infuses enthusiasm into everything they do. Our employees have the opportunity to shape our guests experience by providing exceptional knowledge and service in support of our world-renowned organization.
POOLSIDE PARADISE MEETS CITY SLEEK UNDER THE MIAMI SUN
Above the trendy Brickell Avenue - find the best of both big city adventure and a tropical getaway - arrive at our lifestyle-inspired lobby, savour the fun and flavourful dining experiences, and spend the day with a swim or sway in a hammock within our two-acre sun-kissed sanctuary. It's all set against the Miami skyline overlooking the city's fashionable art, dining, and entertainment scenes just minutes from our doorstep.
The Role
The Director of Public Relations will oversee, develop, and execute an annual strategic and integrated plan that supports the Brand's commercial strategies and the Hotel's business objectives, including Public Relations, Collaborations, Digital Media, Social Media, and Marketing Communications.
This role is essential to positively position the Hotel, its Food and Beverage Outlets, Spa, Amenities, Meetings and Events, and Personnel as world-class, while at the same time, contribute to driving traffic and revenues to this iconic destination. Through creative and strategic thinking and execution, this role will increase awareness and visibility of the Hotel, and further enhance its offerings, contributing to driving business objectives while liaising as an essential ambassador of Four Seasons Hotel Miami within the community, press, and collaborations.
The Director of Public Relations reports directly to the Director of Marketing and is supported by a Regional Director of Public Relations and Communications. This leadership position will have direct oversight of a Shared-Services Digital Media Manager.
ESSENTIAL FUNCTIONS
Public Relations and Communications
- Through proactive ideation and planning, develop a year-round integrated Public Relations and Communications blueprint across all Hotel pillars that supports Four Seasons Global Commercial Strategies
- Executes strategies to grow PR Impact metrics including impressions and reach, supporting the hotel's performance on monthly commercial scorecard
- Work closely with all Hotel departments to develop new storylines; lead and manage departmental PR and marketing meetings; represent Public Relations and Communications team throughout hotel meetings and operations
- Anticipate need periods, as well high demand periods, and activate teams to develop thoughtful and results-driven experiences that support our hotel positioning
- Press Room management including monthly posting of press releases, creation of story starters, and optimizing fact sheet and bios to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room
- Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate ongoing coverage
- Act as daily liaison for Public Relations Agency support when retained and pitch brand agency all-call editorial opportunities
- Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets
- Maintain image library to ensure the best representation of property
- Manage PR related tracking and reports and create highlight presentations
- Ensure monthly to quarterly sharing of PR and Communications highlights to hotel stakeholders
- Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position
- Together with direct reports and corporate support, act as needed according to the crisis management plan to any Hotel emergency or safety situation
Brand and Community Collaboration
- Procure and execute marquee collaborations and experiences with aligned luxury brands in fashion, wellness, art, culture, and all lifestyle spaces that support the hotel positioning
- Seek, identify, and execute local event participation and key destination experiences that reach our local surrounding communities and target audiences
- Be active within relevant local and regional committees and associations
- Engage with local visitors' bureaus and tourism boards for potential collaboration and awareness opportunities
Brand Management
- Ensure visual identity applications and brand guidelines throughout department and hotel
- Lead the coordination and creation of hotel promotional items, newsletters, and seasonal brochures
- Production and coordination of Hotel photo and video shoots
Website and Social Media
- Lead and direct website and social media content strategies based on Public Relations and Integrated Communications plan and initiatives and understanding of social media landscape.
- With direct oversight of Digital Marketing Manager, you will lead the manager on focus responsibilities which include:
- Social media content curation, calendars, community engagement, collaboration, and reporting
- Online presence of hotel to ensure information accurately reflects the hotel's current business objectives, offerings, and storytelling. This includes "Local SEO" needs which includes up-to-date information and postings for Google Profiles
- Online review management
- Support the hotel's digital communications strategy including email, paid media, and social media marketing as needed.
DESIRED KNOWLEDGE AND SKILLS
Education and Experience:
- College graduate
- Prior experience in Director of Public Relations role
- Minimum of seven years of management experience in public relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industries.
Desired Skills and Abilities:
- Active understanding of Hotel business mix, consumer profile, and insights
- Knowledge of industry and market trends and developments
- Strong relationship-building skills and ability to negotiate mutually beneficial collaborations
- Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mind set
- An eye for aesthetic
- Knowledge of InDesign and production methods in graphic arts and collateral.
- Attention to detail and organization
- Media relations experience
- Ability to manage third-party agencies, partners, and vendors
- Demonstrated knowledge of mobile, emerging, and media applications
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
- Proficient in Microsoft Office Suite
Benefits Four Season Employees Enjoy
- Energizing Employee Culture where you are encouraged to be your true self!
- Comprehensive learning and development programs to help you master your craft.
- Inclusive and diverse employee engagement events all year-round.
- Exclusive discount and travel programs with Four Seasons
- Competitive wages and benefits (Medical, Dental, Vision and Retirement Plan)
- And so much more!
About Us
- https://www.instagram.com/fsmiami/?hl=en
- https://www.fourseasons.com/miami
Visa Requirements
US work authorization is required unless the candidate is currently in a managerial position at a Four Seasons location. Current Four Seasons managers may qualify for L-1 visa sponsorship.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf