Marketing Coordinator, Client Engagement - Miami
Sidley Austin, Miami, FL, United States
Marketing Coordinator, Client Engagement - Miami
Recruiting Location
US-FL-Miami
Department
Marketing
Summary
The Marketing Coordinator, Client Engagement is a key team member within the Marketing Department. The Coordinator supports a range of office, regional, and firmwide marketing and client engagement initiatives designed to elevate the Firm's profile and help lawyers connect with clients, as described below. The incumbent takes an active role in learning about the service offering, lawyers, and clients of the office/region, and work closely with colleagues across offices and functions to coordinate a range of integrated marketing efforts.
Duties and Responsibilities- Work with lawyers and marketing colleagues to plan and execute Firm sponsored and hosted client events:
- Identify event and sponsorship opportunities aligned with the Firm's office/regional practices and industries
- Develop appropriate invitation lists and seeks relevant approvals
- Create invitations in collaboration with the design team, distributes invitations, and processes registrations
- Coordinate the production of event materials
- Coordinate pre-event planning and post-event debrief meetings with stakeholders
- Define event metrics to measure ROI
- Support office/regional client entertainment activities, including management of the Firm's ticket assets and allocation system:
- Act as primary contact for all regional sports and event ticket requests
- Work with the BD and Marketing team and office/regional leadership to identify appropriate business development use of firm tickets
- Leverage the use of the firm's ticket database to maintain accurate records of all ticket usage and works with the accounting department to appropriately document ticket expenses
- Track ticket usage and prepared utilization reports
- Assist with drafting and reviewing lawyer biographies for Sidley.com
- Liaise with lawyers to produce and distribute internal and external marketing communications, including new lawyer announcements and newsletters
- Draft regional news announcements and other content for the intranet, website, and social media platforms
- Help identify relevant speaking and other credentialing opportunities for office/regional lawyers and assists in the production of required materials
- Assist in the planning and execution of office/regional marketing initiatives and events that further the Firm's SidleyWomen and Diversity programs
- Leverage firm technology such as SalesForce (campaign and project management), InterAction (contact relationship management), and Foundation (experience management) to document and track marketing activity
- Collaborate with the Creative team to produce marketing materials related to sponsorships and advertisements
- Assist in the selection, procurement, inventory, and distribution of firm promotional items for marketing activities
- Perform research and data collection on clients and contacts, industries, and competitors, as requested
- Assist in training lawyers and professional staff on InterAction, LinkedIn, and other marketing related tools
- Support special projects as requested by Marketing Department management and regional lawyers
Qualifications
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and Experience:
Required:
- A Bachelor's degree from an accredited university
- A minimum of two (2) years of marketing, business development, program planning, and/or other relevant experience
- Excellent writing and proofreading skills
- Proficiency in Microsoft Office and Outlook
Preferred:
- Marketing or business development experience in a law firm or other professional services organization
- Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
- Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
Other Skills and Abilities:
The following will also be required of the successful candidate:
- Strong organizational skills
- Strong attention to detail
- Good judgment
- Strong interpersonal communication skills
- Strong analytical and problem-solving skills
- Able to work harmoniously and effectively with others
- Able to preserve confidentiality and exercise discretion
- Able to work under pressure
- Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity Employer