Marketing Manager

Marketing Manager
USA Remote - PST preferred

Note: MUST be legally authorized to work in the United States.

SUMMARY:

• This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft Education, this team always has a lot of exciting work to do
• This is a fantastic opportunity to make an enormous impact on kids' lives all around the world
• A successful Marketing Manager on this team will be extremely organized and able to drive a rhythm of business. If you are comfortable managing multiple projects with varying timelines this role is for you. This team needs someone process driven who can align stakeholders from multiple disciplines around marketing plans
• If you are a clear communicator with project management skills and an understanding of GTM strategy, branding, and positioning, we'd love to chat with you

RESPONSIBILITIES:

• Drive content marketing ROB that will result in strong customer engagement. Its purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behavior
• Manage our digital marketing execution through asset management and custom development to support our web presence
• Drive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentation
• Develop customer segmentation, targeting, and funnel management with our community team to create better connected engagement throughout our customer's purchase/usage journey
• Manage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaboration
• Partner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and execution

At first the focus will be coordination of work across partner teams (Marketing operations) and campaign development/management:

• Managing content calendar of learning content and storytelling
• Managing customer and community engagement work
• Events- overall ROB- briefs from partner teams
• Project Tracking in ClickUp
• Keeping stakeholders informed of project status
• Drafting weekly/biweekly emails to teams.

Down the line, once we build up process there:

• Ideally, we'd like this person to independently manage projects, such as:

• Audience strategy & segmentation
• End-to-end execution of marketing campaigns o Partnership with MSFT EDU on sales enablement for Minecraft Edu

• Therefore, if someone has experience in CRM//customer comms//customer journey, they could take some of that work on as opposed to purely asset management

Typical Day in the Role:

• Purpose of the Team: The purpose of this team is the Minecraft Franchise Marketing team. This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft Education
• Key Projects: This role will contribute to operationalizing marketing efforts and marketing roadmaps within the Minecraft space. The sponsor and this role sit at the intersection of two teams and will be prioritizing operations around Marketing which includes Digital literacy campaigns and will manage these end-to-end.
• Typical Task Breakdown and Operating Rhythm: The role will consist of responsibilities listed in the JD

QUALIFICATIONS:

• Strong project leader with over 4 years of experience leading larger multi-disciplinary teams, collaboratively and independently
• Experience of delivering multiple programs running concurrently in various life cycle stages through planning to operations and implementation
• Experience in project management with the ability to manage marketing and communications planning, resource needs, dependencies, and results analysis
• Strong organizational skills to manage ensure numerous deliverables are complete across key milestones within timelines and budgets
• Self-starter and ability to be solution oriented and a creative problem solver to get work done
• Strong business communication skills, writing, and interpersonal skills

Skills:

• Project Management Skills
• Ability to navigate ambiguity
• Problem Solving Skills
• Executive Presence
• Influential Skills
• Experience working in education preferred
• Strong cross team/group/org collaboration & consensus building skills

ADDITIONAL INFORMATION:
Candidate Requirements:

• Years of Experience Required: 5-8 overall years of experience in the field
• Degrees or certifications required: N/A

• Disqualifiers: N/A
• Best vs. Average: The ideal resume would contain:

• Experience in Education Technology
• Experience with Gaming experience

• Performance Indicators: Performance will be assessed based on meeting deadlines and quality of work

Top 3 Hard Skills Required + Years of Experience

• Minimum 4 years' experience with Education Technology
• Minimum 4 years' experience with strong understanding of project management & project platforms such as CRM software
• Minimum 4 years' experience with Microsoft 365

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

req21130-1