The Influencer Marketing Coordinator will oversee day-to-day operations Partnership and Influencer Marketing for UJUUBrands (souk + SEPIA, simisienna, Mango Maison), including building and managing relations with brand partners, social media Influencers, and cultural tastemakers. One of the most important responsibilities is the development and delivery of our influencer strategy across all three brands, including finding new ways to leverage talent to grow awareness and consideration and build advocacy.
Main Responsibilities
* Lead execution of all Influencer plans for UJUUBrands
* Track, monitor, analyze and communicate Influencer Marketing results on a regular basis, and optimize based on results
* Manage media and influencer events and seeding initiatives as needed, including the development and sourcing of branded materials and collateral
* Liaise with social media team to create a seamless integration of the brand’s partnership and influencer strategies with content marketing efforts
* Evaluate opportunities for influencer and brand partnerships to grow awareness and increase reach.
* Build relationships and coordinate all talent contracts
* Manage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaigns
* Proactively manage the brand’s “influencer funnel,” constantly refreshing it with fresh, authentic, on-trend advocates for UJUUBrands
* Stay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competition
* Constantly update and develop the brand’s roster of influencers based on brand marketing objectives
Qualifications, Skills, Knowledge & Experience
* Excellent verbal and written communications, time management, and relationship-building skills
* Must be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment
* Attention to detail, resourceful, with a can-do attitude
* Proven experience with tracking/reporting Impressions, Reach, ROI, and other KPIs
* Solution-oriented and collaborative leader (must work well with other functions and departments)
* Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
* Experience with negotiating contracts and maintaining vendor relationships
* Interest in influencer + brand marketing with an emphasis on building community
