Senior Director, Sales and Marketing

What will be your daily pursuit?

We are in search of an exceptional and experienced marketing and sales leader to drive our revenue growth, enhance our brand, and support the delivery of unforgettable experiences at Flyover. The Senior Director of Sales & Marketing will play a vital role on the Flyover leadership team, focusing on maximizing revenue generation across all attractions. 
 
This position will oversee global marketing and sales strategies, fostering customer acquisition, retention, and overall business expansion. Reporting directly to Flyover's Chief Operating Officer, the ideal candidate will be a visionary leader with a robust background in marketing, sales and revenue management within the entertainment, tourism, or attractions sectors. This individual should excel at solving complex challenges in a fast-paced, collaborative, and results-driven organizational culture. 

What is the compensation for this role?

The salary range for this role is $165,000/yr - $185,000.00/year with a yearly short-term incentive of 25% the base salary. Pursuit offers a full suite of benefits, including flexible time off, a 401k contribution matching plan, and discounts at our hotels, restaurants, and attractions. A full breakdown of benefits and perks will be discussed in the interview process. 

What will you do in this job?

Revenue Strategy & Management

• Develop and Execute Strategy: Craft and implement a comprehensive revenue strategy aligned with Flyover's growth and profitability goals across all attractions.
• Pricing & Financial Metrics: Oversee pricing strategies, revenue forecasting, and financial performance metrics to optimize profitability.
• Market Analysis: Monitor market trends, customer preferences, and competitive landscape to identify revenue enhancement opportunities. 

Marketing Strategy & Execution

• Global Marketing Strategy: Develop and implement a global marketing strategy that elevates brand awareness, drives customer engagement, and enhances the guest experience.
• Digital & Content Marketing: Oversee digital marketing, social media, content creation, and public relations efforts to ensure consistent messaging and brand alignment.
• Campaign Management: Collaborate with cross-functional teams to create and execute targeted marketing campaigns that resonate with diverse audiences across different regions. 
  

Sales Leadership

• Team Leadership: Lead and mentor a high-performing global sales team, setting clear goals, KPIs, and performance expectations.
• Sales Initiatives: Drive B2B and B2C sales initiatives, including group bookings, partnerships, and direct-to-consumer channels.
• Relationship Management: Foster relationships with key partners, distributors, and stakeholders to expand market reach and drive sales growth.

Brand Champion

• Brand Management: Develop and maintain brand standards, guidelines, and messaging to strengthen Flyover's market position.
• Brand Alignment: Maintain brand consistency across all marketing and sales channels while ensuring alignment with the development, evolution, and delivery of the customer experience.

Customer Experience & Engagement

• Customer-Centric Approach: Champion a customer-centric approach, ensuring that all sales and marketing efforts prioritize the guest experience.
• Data-Driven Personalization: Utilize data-driven insights to personalize marketing efforts and improve customer engagement and loyalty.
• Innovation: Innovate and implement new strategies to enhance the overall customer journey from awareness to post-visit follow-up.

Market Expansion & Growth

• New Market Opportunities: Identify and evaluate new market opportunities for expansion and growth, both geographically and through new product offerings.
• Market Entry Strategies: Lead market entry strategies, including partnerships, acquisitions, and new location development.

Budgeting & Financial Oversight

• Budget Management: Develop and manage the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Financial Tracking: Track and report on financial performance, making data-driven adjustments to strategies as needed.
• Collaboration: Collaborate with finance and operations teams to align revenue goals with broader business objectives. 

This list describes a lot of what a this role does, but no job description can anticipate every single issue or project that could come up.  Pursuit and Flyover Attractions might need to reduce, add or change job tasks occasionally.

What skills and experience do you need for this job?

Education and Experience

• Educational Background: Degree in Business, Marketing, Sales, or a related field; MBA preferred. 
• Experience: 10+ years of progressive experience in sales, marketing, and revenue management, with a strong background in the entertainment, tourism, or attractions industry. 
• Track Record: Proven track record of driving revenue growth and profitability in a multi-regional or global context.

Skills & Abilities

• Leadership: Experience managing and mentoring diverse teams. 

• Strategy: Capable of strategic thinking while executing tactical actions in a fast-paced, dynamic environment.  

• Team: Exceptional communication, negotiation, and interpersonal skills.  

• Technical Skills: Expertise in digital marketing, CRM systems, and data analytics. 

• Travel: Open to international travel as needed. 

What will your work environment be like?

About Flyover Attractions
The Flyover Attractions team brings new attractions to life and oversees existing operations. FlyOver, the Ultimate Flying Ride, utilizes state-of-the-art technology to give you the feeling of flight. You hang suspended, feet dangling, before a 20-metre spherical screen while our film whisks you away on an exhilarating journey across some of the world’s most iconic landscapes. Special effects, including wind, mist and scents, combine with the ride’s motion to create an unforgettable experience. Currently, there are FlyOver’s located in Vancouver, B.C., Reykjavik, Iceland, Las Vegas Nevada and coming soon – in Toronto and Chicago. Several future FlyOver locations are proposed and are in the development stage.

About Pursuit
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products

Closing

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.  

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at ta@pursuitcollection.com.

We thank all candidates for their interest, however, please note that only applicants selected for further consideration will be contacted. 

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