Marketing Manager

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

Temporary, off-site, and transportation-based worksites present unique safety and compliance challenges that our Jobsite Motion Safety division addresses with a robust range of portable, durable, and self-contained products. Our jobsite solutions include ground protection, spill containment, wheel chocks, hazardous materials storage, hazard signage, emergency response kits, and safety training resources. By tackling various aspects of jobsite safety, we empower organizations to strengthen their safety protocols, improve operational efficiency, and foster a culture of safety across all locations.

The Contribution You'll bring to this Role:

The Marketing Manager works closely with business unit leader, product manager and sales leadership to gain a deep understanding of the product range, buyer personas, and market trends to develop content roadmap that aligns to business priorities and outlines the business unit's marketing objectives. This includes developing effective product positioning strategies, composing relevant messaging that highlights product value propositions, and designing effective programs, product launches and events that reach the business unit's target audience.

The Marketing Manager is responsible for the achievement of communications and marketing mission and goals. Ensure that evaluation systems are in place related to the marketing campaign goals and objectives and report progress. This role collaborates with the VP of Strategic Marketing and other business unit marketing managers to create a center of marketing excellence.

In this role, you will report directly to the VP of Strategic Marketing, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite:

• Develop and implement a long-term business unit marketing and action plan, including identification of target audiences and industries, key value propositions and distribution on relevant channels and measurement of the results that will build brand awareness, generate leads and drive engagement with customers, channel partners and employees. This includes developing short- and long-term plans and budgets for the communications and marketing program and its activities, and performance tracking and monitoring.
• Partner with corporate marketing, communications, events and marketing operations through creative briefs for external messages and collateral, including press releases, attributed quotes, event scripts, talking points, social media posts, marketing collateral, and other communications and marketing materials.to design impactful, content-rich, multichannel nurture programs that drive demand and coordinate with sales to facilitate customer pipeline.
• Work closely with product management to develop the product content roadmap detailing campaigns, product launches and events
• Research where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and programs that generate demand.
• Establish annual and quarterly marketing goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact. Monitor performance of brand visibility, lead generation, funnel performance and engagement.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist.

Your Skills and Expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• Bachelor's Degree in Marketing or related Business Administration
• Proficiency in Microsoft office, Excel, PowerPoint
• Minimum six years' experience in marketing, business administration, or related field

Additional qualifications that could help you succeed even further in this role include:

• Project management - must work on cross-functional environment to drive projects, create and prioritize related tasks, manage multiple obligations, and meet deadlines while under pressure
• Problem-solving and organization - ability to assimilate information and potentially conflicting ideas into coherent and logical outcomes.
• Technical aptitude - experience in translating and communicating complex technical topics to execute actions with easy-to-understand benefits.
• Communication - excellent written and verbal communication skills - experience in creating, composing, writing, and editing materials
• Business acumen - possess insight to larger business goals and objectives and understand how the role fits into overall strategy

Compensation:

The position offers a competitive base salary ranging from $130,000 to $150,000.

Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits:

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You'll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs.

Your financial future is secure with our 401K plan, complete with a company match, and you're protected with company-paid short and long-term disability insurance. To ensure you're at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you'll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!