TrendyMinds
Executive Director, Content
TrendyMinds, Indianapolis, IN
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As an experienced leader in our Content Studio, the Executive Director, Content is primarily responsible for providing content strategy, writing, and editing support across a variety of tactics and channels, such as digital and traditional campaigns, email, web, print, OOH, social, and more.
To keep things short: When any client from any industry throws a marketing challenge your way, you can confidently lead the charge from a content strategy and copywriting standpoint. You expertly listen to client's needs, pinpoint gaps and opportunities, ask critical questions to gather key information, and then plan your approach accordingly.
The Executive Director is a strategic, marketing-minded thinker who uses audience insights, competitive data, and other research to develop creative solutions for clients across industries.
Responsibilities
Here are some, but not necessarily all, of the Executive Director, Content's responsibilities:
What you'll need
What makes TrendyMinds a great place to work
We believe a happy team is a solid team; it's as simple as that.
Our Values
At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.
Know the Why behind the What.
We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)
Put relationships first.
We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.
Think Ahead and push boundaries.
Our tagline isn't Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don't always go according to plan. Don't be afraid to make mistakes, improve, and try again.
Bring your full self.
Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.
As an experienced leader in our Content Studio, the Executive Director, Content is primarily responsible for providing content strategy, writing, and editing support across a variety of tactics and channels, such as digital and traditional campaigns, email, web, print, OOH, social, and more.
To keep things short: When any client from any industry throws a marketing challenge your way, you can confidently lead the charge from a content strategy and copywriting standpoint. You expertly listen to client's needs, pinpoint gaps and opportunities, ask critical questions to gather key information, and then plan your approach accordingly.
The Executive Director is a strategic, marketing-minded thinker who uses audience insights, competitive data, and other research to develop creative solutions for clients across industries.
Responsibilities
Here are some, but not necessarily all, of the Executive Director, Content's responsibilities:
- Act as an empathetic supervisor for other team members within our Content Studio, and mentor them as they grow in their careers.
- Lead content strategy development for clients across industries.
- Produce high-quality, audience-focused, creative content that is on brand and reflects an accurate, intelligent picture of clients and their industries.
- Contribute to new business development by working on proposals and pitching to clients.
- Build and maintain strong, collaborative relationships with copywriters, designers, creative directors, strategists, project managers, and other client and internal team members.
- Maintain a detail-oriented eye during the review process to raise the bar for client work, and support your direct reports and other team members as they improve their craft.
- Present creative and strategic work internally and to clients clearly, articulately, and with rationale for how decisions support the client's goals.
- Aim to hit your utilization goal as related to our Inspired Impact Plan (IIP), and support your direct reports in reaching their utilization goals.
- Play a leading role in developing or enhancing Content Studio's processes as well as cross-functional processes that may impact other Studios.
What you'll need
- 8+ years of content strategy, writing, and/or editing experience in a marketing, communications, PR, or related role. Agency experience is a plus.
- 5+ years in a leadership role
- A solid command of all aspects of writing (structure, spelling, grammar, etc.), especially the ability to adapt your writing style according to a client's brand/messaging guidelines
- Writing samples - Please link to any writing samples in this application, if possible, or be able to present them upon request.
What makes TrendyMinds a great place to work
We believe a happy team is a solid team; it's as simple as that.
- Fully remote: We believe the best team is one that isn't limited by proximity to a physical location. Whether it's the west coast or east coast, we work with team members across all of the U.S. time zones.
- Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
- Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
- Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations- within reason and the needs of our clients - of course!
- New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That's just not our style.
- Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.
Our Values
At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.
Know the Why behind the What.
We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)
Put relationships first.
We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.
Think Ahead and push boundaries.
Our tagline isn't Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don't always go according to plan. Don't be afraid to make mistakes, improve, and try again.
Bring your full self.
Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.