TikTok
HQ Gaming Product Marketing Manager
TikTok, San Jose, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
Responsibilities:
- Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Services, XP and Cross Platform segments, to affect the strategy/direction of product solutions
- Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
- Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally, with a focused approach to NAMER advertisers
- Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for NAMER ad revenue growth in close alignment with Sales
- Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements and prioritize solutions to influence the direction of product development for growth of the gaming business
Qualifications
Minimum Qualifications:
- BA/BS degree or above
- 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing
- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
Preferred Qualifications:
- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences
- Gaming experience with a technology company, media agency, consulting firm preferred
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
Responsibilities:
- Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Services, XP and Cross Platform segments, to affect the strategy/direction of product solutions
- Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
- Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally, with a focused approach to NAMER advertisers
- Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for NAMER ad revenue growth in close alignment with Sales
- Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements and prioritize solutions to influence the direction of product development for growth of the gaming business
Qualifications
Minimum Qualifications:
- BA/BS degree or above
- 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing
- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
Preferred Qualifications:
- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences
- Gaming experience with a technology company, media agency, consulting firm preferred
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2