Digital Marketing Manager

SWBC is seeking a talented individual to lead digital marketing strategies and manage digital marketing activities across all business verticals, designed to meet business goals at division levels and for the enterprise. Implement marketing automation, paid adverting, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics. Work alongside the Marketing Analyst to deliver marketing strategies for marketing campaign optimization. Responsible for the management and maintenance of content on swbc.com and the company's other relative corresponding internet sites (i.e. swbcmortgage.com). Execute marketing business objectives and converts the company's online presence into a lead generation and customer retention tool. Support the marketing goal established by the VP of Corporate Marketing and sets strategies in place to meet scalable growth plans, while executing and optimizing all campaigns in the digital channel. Advocate for the online consumer journey, recognizes obstacles, and proactively makes recommendations to resolve concerns, in an effort to meet the needs of the business, while keeping the consumer journey top of mind. Work closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape, including social promotions that are intended to drive traffic to dot com, in an effort to identify Marketing Qualified Leads (MQLs) by the lead nurturing methodology.

Essential duties include the following:

• Works hand-in-hand with Marketing Programs Developers to set campaign strategy, coordinate lead generation activities, align simultaneous cohesive marketing efforts, and optimize performance with regard to outbound/inbound marketing (nurturing/workflow) campaigns (i.e. creating landing pages, setting up communication automation, syncing with company's CRM for accurate reporting).
• Supports website updates, blog promotion and publishing, and coordination, as driven by the needs of the business, including usability, functionality, and site content enhancements.
• Leads and drives optimization techniques and strategies for cohesive digital campaign performance to improve click-through rates and/or conversation rates to identify a higher percentage of MQLs.
• Works hand-in-hand with marketing management to ensure site meets company standards and overall strategy, while aligning with brand strategy and evolving web standards, i.e. SEO, SEM, ADA compliance, etc.
• Works hand-in-hand with the Marketing Analyst to perform high level analyses of campaign performance to identify and understand trends and performance issues and proactively address concerns, as needed.
• Supports other digital marketing channel efforts, i.e. email marketing, providing oversight to timing, deliverability, and strategy to ensure deliverables meet corporate standards and offer brand cohesiveness across all divisions.
• Performs all other duties as assigned.

Serious candidates will possess the minimum qualifications:

• Bachelor's Degree in Communications, Marketing Journalism, Public Relations, or related from an accredited four-year college or university required.
• Minimum of three (3) years of marketing campaign experience required, to include specialization and focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation.
• Advance knowledge of digital marketing that includes inbound marketing workflow and database marketing skills.
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent verbal and written communication skills.
• Able to use basic office equipment, including copy machine, personal computer, and fax.
• Able to type 40 WPM.
• Able to travel locally or nationally by car or plane.
• Able to sit for long periods of time performing sedentary activities.
• Able to stand, stoop, and kneel to file for long periods of time.
• Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.

SWBC offers*:

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program

*Based upon employee eligibility

Additional Information:

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

Please note, SWBC does not hire tobacco users as allowed by law.

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.