SGS & Co
Global Marketing Manager USA
SGS & Co, Jersey City, NJ
Company Description
We are SGS - the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.
Job Description
The Global Marketing Manager will lead and execute global marketing strategies with a primary focus on the USA, a key market for business growth. This role is responsible for developing and implementing multi-channel marketing initiatives that enhance brand visibility, drive engagement, and support business objectives globally. A critical focus is leading the company's global digital and SEO strategy, ensuring cohesive execution across regions, while tailoring campaigns to meet USA-specific market needs.
Key Responsibilities:
Qualifications
REQUIRED SKILLS
Additional Information
Working conditions: Hybrid working model
Videos To Watch
https://youtu.be/B4ZiP9oV8e0?si=6bB8viMvbMS5G1Wt
We are SGS - the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.
Job Description
The Global Marketing Manager will lead and execute global marketing strategies with a primary focus on the USA, a key market for business growth. This role is responsible for developing and implementing multi-channel marketing initiatives that enhance brand visibility, drive engagement, and support business objectives globally. A critical focus is leading the company's global digital and SEO strategy, ensuring cohesive execution across regions, while tailoring campaigns to meet USA-specific market needs.
Key Responsibilities:
- Develop and Execute Global Marketing Strategies
- Lead integrated marketing campaigns across multiple channels (digital, social, events, PR) to support both global and regional business goals.
- Oversee the global SEO and digital marketing strategy, ensuring strong alignment with global objectives and consistent implementation across regions.
- Drive the development of digital content marketing, with a focus on SEO optimization, to increase organic growth and brand awareness globally.
- Brand Management and Positioning
- Collaborate with HQ and Global Marketing Coordinators to co-create global marketing toolboxes, including the Global SEO Toolbox, ensuring materials align with the company's brand strategy.
- Adapt global toolboxes and campaign materials to reflect local market trends and customer expectations in the USA.
- Ensure all campaigns and materials align with the company's global brand identity and messaging.
- Event Management & Sponsorships
- Develop and execute strategic participation plans for USA-based events, conferences, trade shows, and sponsorships, aligned with global and regional business objectives.
- Oversee planning and execution of key events, ensuring strong brand presence and engagement.
- Performance Tracking and Reporting
- Analyze and track the performance of marketing activities, focusing on SEO performance across all regions, and reporting on KPIs like ROI, lead generation, and conversions.
- Provide regular insights and refine SEO and digital strategies based on data-driven insights from the USA and other regions.
- Report regularly to senior leadership on the impact of marketing initiatives, including revenue, brand equity, and growth in brand awareness.
- Stakeholder Management and Collaboration
- Build strong relationships with HQ and regional marketing teams, aligning on objectives and ensuring global campaigns are executed seamlessly.
- Serve as the primary point of contact for all USA marketing activities, ensuring alignment with global strategies while adapting initiatives for local relevance.
- Manage external partners, agencies, and vendors to drive the execution of high-quality marketing initiatives across multiple channels.
Qualifications
- Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Experience:
- 5+ years of marketing experience with a strong track record of leading marketing strategies, preferably in a global company;
- Consolidated experience in SEO and digital marketing strategy development and execution, on a global and local scale;
- Proven success in managing marketing efforts in the USA, with experience driving brand awareness, customer acquisition, and revenue growth;
- Experience with multi-channel marketing campaigns, digital marketing, SEO events, and market adaptation.
REQUIRED SKILLS
- Strategic Leadership: Ability develop and lead high-impact marketing initiatives that align with business goals;
- SEO Expertise: Proficient in the technical, analytical and creative skills needed to be successful and experience using SEO tools such as spyfu.com, ahrefs.com, Google Trends, etc;
- Brand Management: Strong knowledge of brand positioning and the ability to adapt global strategies to local markets.
- Marketing Expertise: Experience across various marketing channels, including digital, social media, events, and public relations.
- Data-Driven Mindset: Strong analytical skills, with the ability to track performance metrics and optimize campaigns for better outcomes.
- Communication and Collaboration: Excellent verbal and written communication skills
- Adaptability: Ability to work in a fast-paced, global environment and adapt strategies to align with evolving market dynamics.
- USA Market Expertise: Deep understanding of the USA market, including trends, consumer behavior, and competitive landscape.
Additional Information
Working conditions: Hybrid working model
Videos To Watch
https://youtu.be/B4ZiP9oV8e0?si=6bB8viMvbMS5G1Wt