Christian Dior FR
Manager, Digital Marketing & Media
Christian Dior FR, New York, NY
JOB TITLE: Manager, Digital Marketing & Media
REPORTS TO:Senior Director, Digital Marketing & Media
JOB PURPOSE:
The Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns; Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture's paid media strategy across both retail and e-commerce within the US, Canada, Mexico, and Brazil.
Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.
"},{"title":"Job responsibilities","content":"
The ideal candidate will have an interest in all media channels with strong digital media experience and an understanding of the luxury industry. They should possess advanced analytical and communication skills; and thrive in a fast-paced environment working with both local and global teams, as well as external agency and media partners.
Tasks and responsibilities:
Skills and competencies:
Requirements:
The selected candidate will be offered a salary within the range of $100,000 - $115,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate's relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d'art". Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
REPORTS TO:Senior Director, Digital Marketing & Media
JOB PURPOSE:
The Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns; Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture's paid media strategy across both retail and e-commerce within the US, Canada, Mexico, and Brazil.
Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.
"},{"title":"Job responsibilities","content":"
The ideal candidate will have an interest in all media channels with strong digital media experience and an understanding of the luxury industry. They should possess advanced analytical and communication skills; and thrive in a fast-paced environment working with both local and global teams, as well as external agency and media partners.
Tasks and responsibilities:
- Brief, plan, complete, and report on brand marketing and media campaigns in collaboration with media agencies in the US, Canada, Mexico, and Brazil
- Lead category budget, campaign calendar, and flowchart
- Liaise with Paris headquarters teams for global guidelines, media plan alignment, and campaign asset orchestration
- Lead campaign trafficking processes to ensure on-time delivery of all print, outdoor and digital advertising assets to agencies and media partners
- Monitor key critical metrics for ongoing digital campaign performance and optimization across Social, Display, and Search
- Lead campaign wrap reports and consolidation of takeaways across in-platform reporting, GA4 and agency-supplied data
- Develop presentations for internal and external meetings on campaign planning, performance, budgets, etc.
- Communicate with media partners, social platforms, and LVMH Media team to maintain relationships and stay up to date with emerging trends/ opportunities in both the media and luxury industry for strategic decision making
Skills and competencies:
- Excellent verbal and written communication
- Ability to work independently and collaboratively with internal and external partners
- Organization, strong communication, diligence, and delegation skills
- Prior budget management and invoice processing tool experience (Coupa, MediaYours)
- Ability to function in a fast-paced environment and react to changes of business demands
- Understanding of the media landscape and strategic differences between key social platforms
- Experience in full-funnel digital media trafficking, deployment, optimization, and analytics (across awareness, traffic and conversion objectives)
- Analytical approach with ability to synthesize large sets of campaign data and draw actionable insights
- Proficient in standard industry reporting tools and ad-serving technologies (Facebook Business Manager, Google Analytics, etc.)
Requirements:
- Bachelor's Degree Required
- At least 5 years experience in paid media, preferably at an agency or luxury brand
- Excellent organizational skills with the ability to lead multiple projects simultaneously
- Pro-active with strong attention to detail
- Highly motivated, hardworking, and eager to learn
- Strong proficiency in Microsoft Office Suite; Excel and PowerPoint required
- Fluent in English
The selected candidate will be offered a salary within the range of $100,000 - $115,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate's relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d'art". Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.