TikTok
Product Marketing & Operations Manager, Partner Success - New York
TikTok, New York, NY
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.
The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.
Responsibilities:
- Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, with a focus on the supply (i.e., partners) side to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem.
- Provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion.
- Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.
- Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.
- Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. Facilitate business development initiatives to forge strong partnerships.
- Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.
- Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.
- Project and program manage across an extensive set of cross-functional partners including but not limited to product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.
Qualifications
Minimum Qualifications:
- 5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.
- In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.
- Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
- Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
- Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
Preferred Qualifications:
- Experience in a Partnerships role or a related position within a generative AI company or tool.
- Proven experience in digital advertising with a deep understanding of marketplace dynamics.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.
The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.
Responsibilities:
- Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, with a focus on the supply (i.e., partners) side to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem.
- Provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion.
- Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.
- Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.
- Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. Facilitate business development initiatives to forge strong partnerships.
- Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.
- Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.
- Project and program manage across an extensive set of cross-functional partners including but not limited to product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.
Qualifications
Minimum Qualifications:
- 5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.
- In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.
- Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
- Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
- Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
Preferred Qualifications:
- Experience in a Partnerships role or a related position within a generative AI company or tool.
- Proven experience in digital advertising with a deep understanding of marketplace dynamics.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.