Manager of Communications & Marketing

Location: Albany, NY Category: Professional Posted On: Fri Sep 13 2024 Job Description: The College of Emergency Preparedness, Homeland Security and Cybersecurity (CEHC) at the University at Albany is seeking applicants for Manager of Communications & Marketing. In coordination with the Office of Communications & Marketing, this position be responsible for the development and implementation of media and marketing campaigns related to University strategies and initiatives, building and sustaining a recruitment pipeline for CEHC and affiliated departments, and creating communication strategies for the College. The incumbent will highlight the strengths and achievements of CEHC and publicize these achievements through outreach activities designed to build the College's reputation, promote, recruit, and effectively fulfill its mission. This position will play a lead role in executing this charge, including serving as a liaison with outside groups and industry partners to facilitate collaborations and promote knowledge and awareness of the College. The incumbent must exhibit strong communication and writing skills and possess an ability to work as a self-starter, collaborator and team-builder. The Institution UAlbany is a nationally recognized leader in security and preparedness training, research and education, and has longstanding partnerships with key security agencies across the State and the nation. The University has received tens of millions of dollars in federal, state and private sector support to its schools, colleges and research centers based on this expertise. Partnerships with government agencies, private industry and not-for-profit organizations provide an opportunity to contribute to highly applied research and access to a wealth of resources held in these organizations and agencies. In addition, UAlbany takes pride in being one of the most diverse public R1 institutions and is committed to diversity in its teaching/learning and research endeavors. The College The mission of the College of Emergency Preparedness, Homeland Security and Cybersecurity is to make a difference in the world by providing high quality academic programs, blending an interdisciplinary and entrepreneurial spirit, fostering enthusiasm for learning and teaching, promoting operational application of knowledge, and leading cutting-edge research initiatives that bring together people, technology, and knowledge to address the challenges of the 21st century. As the first college of its kind in the nation, the College of Emergency Preparedness, Homeland Security and Cybersecurity is growing rapidly as it has recently established both undergraduate and graduate academic programs in Emergency Preparedness, Homeland Security, and Cybersecurity in addition to the already established Informatics and Information Science programs. One of the hallmarks of the college is the crosscutting nature of the education and research efforts across fields. The University at Albany and the State of New York are committed to seeing the college become a global leader in education and research in these fields and are providing significant support to the establishment and planned growth of the college. Like the University, the college is committed to increased diversity in all its activities. Primary Responsibilities: Develop and implement comprehensive marketing strategies to promote the College's programs, students, alumni, faculty and staff, events, and initiatives in conjunction with college efforts related to marketing of CEHC, and its departments, programs, degrees, and related activities and efforts. Provide administrative support of college efforts related to communications, inclusive of a multi-media driven approach (web, social media, print, ads, etc.). Oversight, in coordination with the Office of Communications and Marketing, of college branding and promotional efforts. Consistent and high-level delivery of faculty/student/staff highlights and accomplishments. Integrate the elements above to support enrollment growth and position CEHC for success. Collaborate with the University's Office of Communications and Marketing to support institutional objectives and branding consistency. Collaborate with CEHC stakeholders to create engaging and informative content for various communication channels. Provide administrative support to the College and perform across all aspects of college-related promotion, outreach, marketing, and communications efforts. Attend on-campus, local and regional events as directed. Job Requirements: Minimum Qualifications: BS/BA from a college or university accredited by the U.S. Department of Education or an internationally recognized accrediting organization in marketing, journalism, public relations, communications, or other related discipline. Minimum of two years' experience directly related and progressively responsible work experience in marketing and communications management. Demonstrated ability to professionally and effectively communicate with internal and external audiences. Demonstrated understanding of multimedia storytelling. Experience designing and publishing print and web media using industry-standard software tools. Experience with print and web media publishing, and multimedia storytelling. Demonstrated understanding of how social media platforms are utilized to build a brand, foster positive exposure, assist with recruitment, etc. Demonstrated understanding of email marketing systems. 1-2 years of experience generating innovative marketing ideas and campaigns Strong analytical skills to assess marketing performance and make data-driven decisions Experience in adapting to changing priorities and working in a fast-paced environment Demonstrate excellent interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders Available to work evenings and weekends as needed for events and outreach activities Occasional travel for conferences, meetings and outreach events High level of initiative and self-motivation and ability to problem-solve and troubleshoot Applicants must have valid driver's license and personal vehicle with which to attend off-site events Ability to lift and move marketing and related materials weighing up to 30lbs Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community. Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging, relative to their role. Preferred Qualifications: MS/MA from a college or university accredited by the U.S. Department of Education or an internationally recognized accrediting organization in marketing, journalism, public relations, communications, Higher Education or other related discipline. More than 2 years of relevant work experience. One or more years of experience working in higher education, in a professional position. More than 2 years of experience in media design and publishing and the technical concepts involved in media published solutions. More than 2 years of workplace experience utilizing social media platforms to build a brand, foster positive exposure, or drive recruitment or sales More than 2 years of experience managing email campaigns. Experience operating a DSLR camera Additional Information: Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $58,000-$62,000 Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records) Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov. THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=181062