Manager of Web, Marketing, and Social Media

Location: Albany, NY Category: Professional Posted On: Mon Sep 9 2024 Job Description: The Manager of Web, Marketing, and Social Media will effectively, efficiently, and accurately promote UAlbany's graduate programs and graduate-related events on our web through marketing materials (e.g., brochures, email campaigns) and social media. This position will play a leading role in developing and implementing marketing strategies, creating engaging content, and ensuring consistent messaging across various channels. Primary Responsibilities: Plan, execute, and assess the Graduate School's web, print and social media communications, brochures, emails, and other pieces while maintaining brand consistency of the Graduate School and the University. Produce and schedule engaging, relevant, professional content and graphics for the Graduate School's social media sites, blog, and webpages for targeted and relevant audiences Design and execute paid digital and social media ads and campaigns, to elevate the reach and reputation of the Graduate School Provide support and assistance to academic departments regarding web, marketing and social media as it pertains to graduate student recruitment goals Maintain and enhance the Graduate School's engaging and positive online presence, and continuously monitor and respond to messages/posts in a professional and timely manner Utilize SLATE Technolutions CRM application service and event management tool to develop, manage, edit and improve upon communication and marketing campaigns as well as to assess the effectiveness of these campaigns Collect data to analyze the effectiveness of any marketing and social media campaigns. Use data to implement improvements for future campaigns. Attend on-campus and regional events and presentations Maintain and update an accurate marketing budget Collect, create, write and edit content for social media, blogs, newsletters and other marketing pieces. Capture photographs, videos and other visuals for marketing materials and social media. Functional and Supervisory Relationships: This position will report to the Director of Graduate Recruitment and Marketing. The coordinator will work closely with all staff in the Graduate School as well as all Schools and Colleges at UAlbany for the purpose of creating marketing materials. This position will also work closely with the Office of Communication and Marketing. Job Requirements: Current Social Media Platforms (e.g. Facebook, Instagram, X, LinkedIn, TikTok, YouTube) and any emerging platforms. ADOBE Creative Cloud, specifically InDesign Microsoft Office Suite Sprout Social Slate CRM Canva Job Requirements: Minimum Qualifications: Bachelor's degree in marketing, communications, digital media, higher education or related field Minimum of two years' experience directly related and progressively responsible work experience in marketing and communications management. Experience with social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube), including how to best utilize each one to reach our audience and an ability to learn new social media platforms as they emerge. Experience with new media (website design, DRUPAL, ADOBE Creative Cloud, Microsoft Office, Internet, database operation, presentation/publishing software) Excellent written, oral, interpersonal, including the ability to adapt tone and style of writing to varying audiences Excellent editing skills to ensure accuracy in all written material and graphics Must be able to use data from social media sites and other marketing efforts to make informed decisions Must demonstrate the ability to create and update print documents Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role Preferred Qualifications: Advanced education and training (master's degree or advanced certifications) related to communications, marketing, and/or digital media Strong understanding of Facebook's business and ads manager platforms, experience in X, LinkedIn, and other social platforms' ads managers Experience working in higher education marketing or communications Knowledge of University at Albany Brand Proficiency with SLATE (technolutions) Additional Information: Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $58,000-$62,000 The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records) Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov. THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=180756