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TikTok

TikTok Shop - Product Marketing Manager, Seller Platform

TikTok, Seattle, WA


Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team

This product solutions and operations manager will be responsible for defining solutions for products and features for the Seller Outreach product team, working with cross-functional partners across the e-commerce organization (business, policy, product, marketing, etc.) developing end-to-end product strategy and design, and executing on the product roadmap to deliver new innovations for both internal and external stakeholders.

Responsibilities:
- Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using our seller center or seller App.
- Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
- Prioritize product requirements based on ROI and impact analysis.
- Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch.
- Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
- Manage seller center education content with cross-functional teams and enhance content quality.
- Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.

Qualifications

Minimum Qualifications

- A minimum of 5 years of experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus.
- Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
- Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
- Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
- A Bachelor's degree is required.

Preferred Qualifications

- A deep passion for content and shopping.
- A Master's degree in related fields (Computer Science, MBA) preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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