Director, Content Strategy

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Benefits of Being a Lindenwood Employee:

• Upon hire, employer-paid tuition benefits for bachelor's (employee, spouse, and dependent) and master's degree programs (employee and spouse only).
• Tuition discounts for doctoral programs (employee only).
• Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
• Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday - Friday), and winter break (Dec. 23 - Jan. 1).
• Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
• Professional development opportunities through the Lindenwood Learning Academy.

JOB TITLE SUMMARY

Job Title: Director, Content Strategy

Division: Enrollment and Marketing

Evaluation Group: Staff Administrator

FLSA Status: Exempt

Application Deadline: 11.27.2024

Anticipated Start Date: 12.6.2024

Reports To: Assistant Vice President, Marketing

Positions Supervised: Specialist, Search Engine Optimization (SEO) Content; Specialist, Social Media

Job Summary

In support of the University's strategic plan, the content strategy director contributes to marketing operations through programmatic development, print and digital project management, and strategic content integration. This role is especially responsible for the areas of admissions communications, search engine optimization (SEO), and organic and paid social media.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

• Oversees the social media specialist and SEO content specialist and their respective goals and objectives
• Develops copy and manages content for email nurturing streams, print pieces, and web pages
• Manages the admissions customer relationship management (CRM) system on behalf of the Marketing team; develops, optimizes, and sends content through CRM system, as well as providing detailed reporting post-send
• Contributes to departmental project management, including incoming requests, stakeholder support, vendor management, and procurement
• Conceptualizes, builds, and executes enrollment-focused marketing campaigns through competitive research, messaging, audience identification, and benchmarking
• Monitors all University digital marketing channels, including social media and paid advertising, for appropriate content and branding, optimizing as needed
• Identifies and evaluates emerging technologies and brainstorms new and creative growth strategies
• Develops detailed reporting processes that can be easily shared for strategic collaboration and optimization
• Collaborates with external agencies and other vendor partners on campaigns in support of marketing initiatives
• Collaborates with internal teams tasked with key projects, including digital and project management support and branding initiatives for special events and programmatic initiatives

Leadership and Strategic Thinking

• Establishes long- and short-term strategic goals based on assessment data and ensures standards for the department and its field are met or exceeded
• Adapts and modifies leadership based on new information and/or data; works to set and unite people on the new direction
• Utilizes effective strategies to build collaboration for maximum execution
• Aligns division/department purpose and actions with relevant University initiatives and higher education trends

Employee Management and Development

• Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
• Models, supports, and holds others accountable to the University's values
• Recruits, interviews, recommends, welcomes, observes, and monitors performance of department staff
• Sets clear performance expectations and holds employees accountable
• Conducts annual employee evaluations based on evidence, observation, and feedback

Job may require other duties as assigned.

Required Qualifications - An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.

• Bachelor's degree in marketing, digital marketing, communications, business, or a related field
• Minimum of 5 years' experience in marketing strategy and execution

Knowledge, Skills, and Abilities - May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.

• Demonstrated ability to work effectively with individuals from diverse communities and cultures
• Strong understanding of the marketing landscape, including web marketing, content marketing, marketing automation, email marketing, user experience, digital analytics, and organic media
• Experience in identifying target audiences and devising digital campaigns that generate high-quality leads
• Proficiency in copywriting and copyediting for marketing and communications
• Ability to establish and maintain effective relationships with students, faculty, staff, alumni, and community and media partners
• Excellent project management and problem-solving skills
• Proficiency in Google Ads, Google Analytics, Facebook Business, and other digital marketing platforms

Work Environment - Environmental or atmospheric conditions commonly associated with the performance of this job's functions. Please click here to view Lindenwood University's flexible work designation descriptions.

• General office setting
• Standard Flex
• Designated quiet, distraction-free workspace with reliable, high-speed internet and camera for video calls
• Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system

Physical Abilities - The physical demands described below are representative of those that must be met by an employee to successfully perform this job's essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work effectively at a computer for extended time daily
• Ability to use repetitive wrist, hand, and finger movements to type regularly
• Regular attendance is a necessary and essential function

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.