Senior Marketing Manager

Job Type

Full-time

Description

About Us

Roers Companies is a 2024 USA Today Top Workplace and an emerging national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we're on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed nearly $3 billion in real estate, representing more than 12,000 homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.

Position Overview

The Senior Marketing Manager will play a pivotal role in shaping Roers Companies' growth trajectory by developing and executing comprehensive marketing strategies for our diverse range of properties. This position requires a dynamic individual with proven leadership skills, a strategic mindset, and a deep understanding of both market-rate and affordable housing sectors.

Responsibilities

• Assess and optimize the property marketing team's strengths, weaknesses, and training needs.

• Review and streamline existing marketing processes for efficiency and effectiveness.

• Implement new tools, technologies, or workflows to enhance our ability to manage multiple lease-ups concurrently.

• Develop marketing plans and budgets for new brands, ensuring seamless execution to hit KPIs.

• Lead multi-channel campaigns, including design, print, digital, email, and social media strategy.

• Oversee social media presence, paid ads, content strategy, and ROI analysis for new brands.

• Manage junior marketing team members, providing guidance and development opportunities.

• Establish regular meetings and reporting mechanisms to keep teams aligned and informed about the progress of each lease-up. Lead weekly marketing calls to ensure team alignment on objectives and progress.

• Track KPIs and distribute weekly reports to stakeholders, analyzing performance metrics. Identify areas for improvement and celebrate successes.

• Closely tracking market trends and competition, monitoring the market for opportunities to differentiate, tracking pricing, and leasing trends, and using data to drive new marketing solutions and strategies

• Implement a comprehensive training program to ensure team members are equipped with the skills and knowledge necessary to excel in their roles as it relates to marketing.

• Keep the team updated on industry trends and best practices.

• Explore and implement technology solutions to automate repetitive tasks, enhance data analysis, and improve overall efficiency in marketing processes.

• Develop scalable and adaptable strategies to accommodate the growth of lease-ups.

Requirements

• Bachelor's degree in Marketing, Business, or a related field and 5 years experience OR High School diploma and 10 years experience.
• 5+ years of proven experience in property marketing, with a track record of success in both market-rate and affordable housing sectors.

• Strong leadership and team management skills.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• In-depth knowledge of the real estate industry and market trends.
• Exceptional communication and interpersonal skills.
• Strong drive and the ability to self-motivate in the face of multiple priorities while managing time efficiently.
• Computer skills: Microsoft Work & Excel, knowledge of internet, e mail and social media as it pertains to marketing the property.
• Exceptional communication skills and ability to interact with and influence a wide range of people.
• Must be organized, detail oriented and have good time management skills.
• Excellent problem-solving abilities.
• High degree of professionalism; able to deal with extremely confidential information.