Innoviva Specialty Therapeutics
Director, Marketing Capabilities & Operations
Innoviva Specialty Therapeutics, Waltham, MA, United States
Company Overview:
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company developing and delivering innovative therapies in critical care and infectious disease. Our approved treatments are indicated to address high unmet medical needs for serious conditions, and our investigational therapies are in development for patients fighting drug-resistant pathogens. Innoviva currently has three marketed medicines - GIAPREZA® (angiotensin II) for the treatment of refractory hypotension in adults with septic or other distributive shock , XERAVA® (eravacycline) for the treatment of complicated intra-abdominal infections (cIAI), and XACDURO® (sulbactam for injection; durlobactam for injection), a new treatment for hospital-acquired bacterial pneumonia (HABP) and ventilator-associated bacterial pneumonia (VABP) caused by susceptible strains of Acinetobacter baumannii-calcoaceticus complex. Our investigational therapy, Zoliflodacin is a potential first-in-class, orally administered, single dose antibiotic with a novel mechanism of action that is currently in development for the treatment of uncomplicated gonorrhea. At Innoviva Specialty Therapeutics, Inc., we are building a culture dedicated to delivering products that address critical medical needs. If this is your passion, come and join us to make differences for patients.
Summary of Position:
The Director of Marketing Capabilities & Operations is the commercial business lead responsible for the development, continued evolution and ongoing operations of various marketing capabilities, including but not limited to digital capabilities - including data, insights and analytics, tracking and assessment of digital asset performance, Marketing CRM, Consent & Preference Management, and resource management. In addition, the Director will oversee and manage the Medical Legal Review (MLR) platform and process. This role will also oversee the platform and managed service provider, developing and executing on peer-to-peer education programs via a variety of live and virtual channels. The role will have a high degree of autonomy to assess marketing capabilities and own and develop the roadmap in alignment with the needs of the business and customers.
The Director of Marketing Capabilities & Operations will be responsible for educating internal and external stakeholders on digital and Marketing Technology standards, processes and procedures. As the point commercial privacy steward, this role will collaborate with the Compliance Office on privacy policies and procedures to ensure compliance with the US Federal, State, and local laws, and ex-US laws where Innoviva Specialty Therapeutics has commercial products available.
Responsibilities:
Provide operational and analytical support to Marketing Leadership.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Innoviva Specialty Therapeutics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company developing and delivering innovative therapies in critical care and infectious disease. Our approved treatments are indicated to address high unmet medical needs for serious conditions, and our investigational therapies are in development for patients fighting drug-resistant pathogens. Innoviva currently has three marketed medicines - GIAPREZA® (angiotensin II) for the treatment of refractory hypotension in adults with septic or other distributive shock , XERAVA® (eravacycline) for the treatment of complicated intra-abdominal infections (cIAI), and XACDURO® (sulbactam for injection; durlobactam for injection), a new treatment for hospital-acquired bacterial pneumonia (HABP) and ventilator-associated bacterial pneumonia (VABP) caused by susceptible strains of Acinetobacter baumannii-calcoaceticus complex. Our investigational therapy, Zoliflodacin is a potential first-in-class, orally administered, single dose antibiotic with a novel mechanism of action that is currently in development for the treatment of uncomplicated gonorrhea. At Innoviva Specialty Therapeutics, Inc., we are building a culture dedicated to delivering products that address critical medical needs. If this is your passion, come and join us to make differences for patients.
Summary of Position:
The Director of Marketing Capabilities & Operations is the commercial business lead responsible for the development, continued evolution and ongoing operations of various marketing capabilities, including but not limited to digital capabilities - including data, insights and analytics, tracking and assessment of digital asset performance, Marketing CRM, Consent & Preference Management, and resource management. In addition, the Director will oversee and manage the Medical Legal Review (MLR) platform and process. This role will also oversee the platform and managed service provider, developing and executing on peer-to-peer education programs via a variety of live and virtual channels. The role will have a high degree of autonomy to assess marketing capabilities and own and develop the roadmap in alignment with the needs of the business and customers.
The Director of Marketing Capabilities & Operations will be responsible for educating internal and external stakeholders on digital and Marketing Technology standards, processes and procedures. As the point commercial privacy steward, this role will collaborate with the Compliance Office on privacy policies and procedures to ensure compliance with the US Federal, State, and local laws, and ex-US laws where Innoviva Specialty Therapeutics has commercial products available.
Responsibilities:
Provide operational and analytical support to Marketing Leadership.
- Partner with internal stakeholders to facilitate the on-time execution of marketing services; proactively identify risks and roadblocks and take action to address them with a lens of continuous improvement.
- Oversee the cross-functional MLR process to ensure compliance, quality, speed, and efficiency.
- Develop and maintain a digital technology roadmap to continually assess and bring forward new trends in marketing capabilities to improve customer engagement and experience.
- Engage with Medical Affairs, Marketing, Sales, and other commercial teams to understand their needs, identify areas of opportunity and collaborate on projects.
- Oversee development of peer-to-peer education programming suitable across both live and virtual channels and in full compliance with all policies and regulations
- Design, implement, and recommend pilots to test new technologies and solutions; define business requirements for marketing technology platforms, complete suitability assessments
- Act as the Business Lead to inform the Content Tagging requirements for content insights & analytics purposes.
- Manage ongoing operations for managed service vendors.
- Ensure all relevant policies, procedures, and work instructions are developed and maintained
- Responsible for financial management of the function, including budget, contract management, resources, and ensuring productivity against impact is delivered.
- Bachelor's Degree in a related field.
- 10 plus years of related experience in pharmaceutical marketing operations.
- Ability to generate, quantify and analyze data to identify actionable insights and to create appropriate solutions for marketing optimization, using industry sources and innovative methods
- Ability to assess and understand business requirements and translate into requirements to meet the needs of the business deliver
- Strong team player who has a partnership and collaboration mindset and is solution-oriented
- Excellent project management skills and ability to work in a cross-functional environment and handle multiple tasks; demonstrated by on-time, on-budget project delivery
- Demonstrated problem-solving skills with the ability to identify, implement, and monitor solution outcomes
- Attention to detail and the ability to work independently, within a multidisciplinary team, and with external partners and vendors
- Demonstrated leadership qualities with the ability to listen, adapt, and excel in leading and working with ambiguity
- Excellent interpersonal and facilitation skills; able to foster cooperation and lead cross-functionally; appropriately speaks up to raise issues; keeps team and management fully apprised of initiative status and issues
- Demonstrated accomplishments in delivering objectives of new projects/initiatives
- Performance Tracking: Monitor and assess the effectiveness of marketing campaigns, providing insights and recommendations to senior leadership based on performance data.
- Proven leadership in developing new business processes and moving them to automated systems and implementation
- Experience selecting and overseeing external vendors and outsourced partnerships.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Innoviva Specialty Therapeutics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.