Access Dubuque

Enrollment Communications Specialist

Access Dubuque, Dubuque, IA, United States

Loras College

1 Positions

ID: 7/29/24

Posted On 07/29/2024

Job Overview

Loras College is an equal opportunity employer committed to creating an educational and work environment that is inclusive, rich in diversity, and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds, women, veterans, and persons with disabilities are strongly encouraged to apply.

APPLICATION PROCEDURE. Applicants must go to: https://loras.applicantpool.com/jobs to apply. Please upload: your letter of application and resume. The finalist will need to pass a background check before receiving a written employment offer.

Enrollment Communications Specialist

Overview: We are seeking an experienced Enrollment Communications Specialist with expertise in higher ed marketing and Slate (CRM) to join our marketing team. The ideal candidate will work strategically to leverage system capabilities to develop, implement, and optimize ways to communicate to prospective undergraduate and graduate students throughout the admission funnel.

Key Responsibilities:

Manage and optimize Slate (CRM) to support enrollment marketing initiatives
Develop and execute targeted marketing communications using Slate's tools
Create and maintain automated communication flows within Slate
Implement personalized content strategies using Slate's dynamic content capabilities
Analyze campaign performance and provide data-driven insights to improve marketing effectiveness
Stay up to date with Slate updates and best practices in enrollment marketing
Manage enrollment marketing projects using provided technology

Requirements:

Bachelor’s degree in marketing, communications, or related field
3+ years of experience in higher education enrollment marketing
Proficiency with Slate (CRM), including campaign management and reporting
Strong analytical skills and experience with data-driven marketing strategies
Excellent written and verbal communication skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Qualifications:

Experience with additional marketing automation platforms
Knowledge of digital marketing trends and best practices in higher education

This role offers an opportunity to drive enrollment growth through innovative marketing strategies using Slate (CRM) and other martech solutions. The successful candidate will play a crucial role in shaping our institution's approach to prospective student engagement.

Primary Contact

1713188583969

Maci Coakley

HR Coordinator ,

Phone

Fax

maci.coakley@loras.edu

False

True

Job Details

Categories

Advertising/Marketing/Public Relations

Location

Dubuque, IA

Job Type

Employee

Full/Part

Full Time

Pay/Salary

to be discussed at interview

Benefits

Health Insurance

Dental Insurance

Life Insurance

Retirement Plan

Paid Vacation

Paid Sick Leave

PTO (Paid Time Off)

Paid Holidays

Tuition Reimbursement

Qualifications

Education

Bachelors

Experience

2-5 Years

Company ID

1122

Job REQ #

7/29/24

# Positions

Start Date

20240729

End Date

20241231

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Loras College

About the Company

Loras College was founded in 1839 by the Most Rev. Mathias Loras, first Bishop of Dubuque, who established St. Raphael Seminary to educate young men for the priesthood, but with the expressed intention also of providing an opportunity for higher education to the citizens of the area. The college has functioned under several names (St. Raphael Seminary, Mt. St. Bernard, St. Joseph College, Dubuque College and Columbia College), finally adopting its present name during its centennial in 1939.

Loras is a Catholic liberal arts college dedicated to the total development of the student. Small enough to be personal, large enough to offer a wide variety of quality academic programs, Loras College recognizes the human dignity of each individual and challenges men and women to grow with purpose and direction. Relating the rich liberal arts tradition to a changing world, Loras strives to develop active learners, reflective thinkers, ethical decision makers and responsible contributors in their diverse professional, social, and religious roles. The College has an enrollment of approximately 1,600 students and employs over 375 faculty and staff members. Although employee turnover is low, interesting and challenging employment opportunities do exist in a variety of technical and professional career fields. More employment information is available at the Loras College employment opportunities webpage: https://loras.applicantpool.com/jobs/ .