Social Media Marketing Manager

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious!).

What You'll Be Doing

As a Social Media Manager, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our audience, and drive growth. You will oversee all aspects of social media management, including content creation, community management, and analytics tracking. You will play a key role in shaping the brand's online presence and executing effective social media campaigns across various platforms.

This position is remote/in-office hybrid and is based in Century City, California. This role will report directly to the Director of Consumer Engagement and will manage our content interns.

This role requires a creative mindset, a deep understanding of social media trends, strong communication skills, and a passion for the beauty industry.

Key Responsibilities

Social Media Strategy

• Develop and execute - concept, create, schedule - a comprehensive social media strategy aligned with Tower 28 Beauty's marketing objectives and target audience.
• Identify key performance indicators (KPIs) and monitor social media metrics to track the success of campaigns and identify areas for improvement.
• Stay updated with social media trends and best practices to ensure our brand remains at the forefront of industry developments.
• Maintain consistency in brand messaging, voice, and aesthetics across all social media channels. Develop and enforce social media guidelines, ensuring compliance with brand values, tone, and visual identity.
• Plan and execute social media campaigns, including product launches, promotions, giveaways, and collaborations. Collaborate with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
• Create engaging and visually appealing content for various social media platforms (i.e. Instagram, TikTok, and YouTube).
• Collaborate with cross-functional partners to develop high-quality graphics, photos, videos, and written content.

Community Management

• Build and nurture a vibrant online community of brand enthusiasts by proactively engaging with followers, responding to comments and messages, and fostering meaningful conversations. Monitor social media channels for customer feedback, complaints, or inquiries, and ensure timely and professional responses.

Analytics and Reporting

• Monitor social media metrics, analyze campaign performance, and generate regular reports to evaluate the effectiveness of social media efforts. Provide actionable recommendations to optimize content, engagement, and conversion rates.
• Prepare regular reports and presentations to communicate key insights, trends, and recommendations to the marketing team and senior management.

Who You Are

• 3-4 years experience managing social in-house at a high-growth beauty brand
• Bachelor's degree in marketing, communications, journalism, or a related field
• Must be based in Los Angeles, CA and open to being hybrid (we're 2 days a week in office for now!)
• Demonstrated experience in creating and managing social media content strategy, preferably in the beauty or skincare industry
• Proficiency in graphic design tools (e.g., Figma, Sketch, Canva) and video editing software (e.g., CapCut)
• Excellent written and verbal communication skills, with a keen eye for detail and grammar, and ability to adapt to different brand tones
• Familiarity with social media platforms, algorithms, and best practices
• Strong understanding of beauty and skincare trends, ingredients, and consumer preferences
• Strong content storytelling, creation, and copywriting skills
• Strong organizational skills, with the ability to multitask and meet deadlines in a fast-paced environment
• Previous people management experience preferred
• A positive + motivated individual that gets energy from a fast-paced startup environment
• Open to wearing many hats to learn + grow within the organization (a 'no task is too small' spirit!)
• A highly detail-oriented taskmaster who loves a good checklist + challenge
• Love to collaborate with others and have strong interpersonal skills
• Passion for clean beauty, inclusivity, and sustainable practices