Public Relations Manager, Luxury & Lifestyle AMER
IHG, Atlanta, GA, United States
We are seeking a dynamic leader to spearhead the development and execution of public relations strategies for our IHG Luxury & Lifestyle portfolio in the Americas. This role will focus on maximizing media impact through print, broadcast, online, and other channels. You will identify property-specific trends and create innovative programming that attracts media attention. Your efforts will align with brand campaigns and support the overall marketing and PR objectives of the company. Additionally, you will mentor and guide less experienced team members, providing technical support and training in their daily activities. Join us in shaping the narrative of our luxury offerings
Key Accountabilities
Develop, communicate and/or implement public relations strategies, which lays the foundation of assigned initiatives, and which builds into the overall marketing strategy and annual plan of the supported properties. Drive awareness and reputation for the IHG Luxury & Lifestyle Americas portfolio, specifically for tiered services-supported properties.
Monitor progress and manage earned media strategy against agreed objectives, including financial, and formally report progress at defined intervals.
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships with members of the media, with a key focus on local and regional press, influencers, relevant partnerships and local organizations. Manage internal relationships with RDOs, GMs, DOSMs, chefs, and other senior property leaders across all functions at all levels to ensure maximum benefit from cross-functional synergies.
Initiate, develop and manage communications efforts, including press release direction and editing, pitch strategies, trend opportunities and media planning calendars. Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.
Monitor press clips and media trends. Prepare monthly media coverage and regular analytics reports, as applicable.
Research, pitch and place favorable stories for properties – including the people, programs, practices and events. Work closely with related disciplines such as marketing and sales to ensure maximum economic impact. Collaborate with IHG’s brand partnerships team to bring select partnerships to life at tiered services-supported properties.
Manage and mentor junior team members.
Key Skills & Experiences
Education
- Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience. B.A. in Journalism, Communications or English preferred.
Experience
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5 years progressive work related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including public relations, media relations, executive support and internal communications.
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Must have hospitality experience
Technical Skills and Knowledge
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Stellar verbal and written communication skills; excellent knowledge of AP-style journalistic writing and editing practices and strong presentation skills
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Results-oriented, self-motivated, creative and possessing a sense of humor
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Proven ability to manage multiple projects simultaneously and meet multiple deadlines
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Excellent organizational and interpersonal skills combined with the ability to diplomatically prioritize requests
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Agility and creative intellect, entrepreneurial, pragmatic and flexible in nature
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Proactive and resourceful problem solving capabilities
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Fluency in social media platforms such as Facebook, Instagram and emerging outlets
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Basic understanding of Microsoft Office and Muck Rack
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Willingness to travel Domestic and International
Location: Remote- US
The salary range for this role is $58,824 to $90,000 . This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
#LI-AA1
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information :
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The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
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No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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If you require reasonable accommodation during the application process, please click here .
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IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.