Director, Marketing and Communications

Job Title: Director, Marketing & Communications

Department: Marketing & Communications

Reports to: Chief Executive Officer

Location: Remote

Employment Type: Full-time

Salary Range: $92,000 - $115,000

Band: Level 6

Position Summary:

The Director of Marketing & Communications is responsible for leading the strategic direction and execution of all marketing, communications, and public relations activities for our non-profit organization. This role involves collaborating with NSBE Board Members, internal and external stakeholders to enhance the organization's brand, engage diverse audiences, and drive awareness and support for our mission. The Director will manage both people and processes, ensuring effective and consistent messaging across all platforms.

Duties and Responsibilities:

• Strategic Leadership: Develop and implement a cohesive marketing and communications strategy aligned with the organization's mission and goals. Provide strategic direction for all marketing activities and campaigns.
• Brand Management: Oversee the organization's brand, including trademarks, logo usage approval, and licensing. Ensure consistent messaging and visual identity across all platforms and materials.
• Campaign Management: Plan, execute, and evaluate marketing campaigns, including digital, print, and event-based initiatives. Ensure campaigns are targeted, measurable, and effective.
• Content Creation: Lead the creation of high-quality content for various channels, including the website, social media, email newsletters, press releases, and promotional materials.
• Digital Marketing: Manage the organization's digital presence, including website, social media, and email marketing. Implement strategies to grow and engage online audiences.
• Public Relations: Build and maintain relationships with media, influencers, and key stakeholders. Develop and distribute press releases and other communications to promote the organization's work.
• Crisis Communication: Develop and manage crisis communication strategies to handle any potential issues effectively.
• Fundraising Support: Collaborate with the development team to create marketing materials and campaigns that support fundraising efforts, including donor communications and event promotions.
• Team Leadership: Lead, mentor, and develop the marketing team. Foster a collaborative and innovative work environment.
• Market Research: Conduct market research to identify opportunities, trends, and best practices. Use data and insights to inform marketing strategies and improve outcomes.
• Budget Management: Develop and manage the marketing and communications budget. Ensure resources are allocated effectively and projects are delivered within budget.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) for all marketing and communications activities. Analyze and report on the effectiveness of strategies and campaigns.
• Stakeholder Collaboration: Strategize and collaborate with the Directors of Programs, Operations, and Fund Development, along with other Executive Leadership Team (ELT) and Leadership Team (LT) members.
• Process Management: Create, implement, and manage standard procedures and policies for marketing and communications operations. Ensure compliance by all team members.
• Project Management: Oversee special projects, vendor management and operations in support of the local, regional and national marketing efforts.
• Advocacy and Social Marketing: Promote STEM equity and advocate for social justice through strategic marketing initiatives.

Additional Duties and Responsibilities:

This job description is intended to convey essential information about the scope of the Director of Marketing & Communications position. It is not an exhaustive list of duties, responsibilities, or qualifications associated with the role. The organization may modify this description at any time to meet its operational needs.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
• Demonstrated success managing end-to-end marketing campaigns (digital, conventions and events, email, direct mail, etc.).
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Experience managing budgets and working with external vendors and partners.
• Strong leadership and team management skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Passion for the organization's mission and values.
• Strong computer skills, including Microsoft Suite (Excel, Word, Access) and project management software.
• Exceptional communication and interpersonal skills, with the ability to establish and maintain internal and external relationships.
• Excellent time management and organizational skills.
• Self-motivated with a passion for advancing the organization and its mission.
• Comfort and confidence working under pressure of deadlines and managing multiple priorities.
• Ability to maintain confidentiality of information.

Job Description Disclaimer

NSBE is an equal opportunity employer committed to diversity, inclusion, and equity in the workplace. We encourage individuals of all backgrounds to apply.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to walk. The employee must regularly lift and/or move up to 10 pounds.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS (for FT positions only):

Full-time employees are eligible for company benefits, including the option to work remotely, vacation and personal time off, 100% company-paid medical, dental, vision, short-term and long-term disability, life insurance benefits, eleven paid holidays, a 401(k) plan that matches up to 4%, and much more.

TRAVEL:

Travel is required for the Annual National Convention, Fall Regional Conferences, National Transition and Leadership Conferences. Occasional travel to other conferences, chapters, and other industry- related events may be required and assigned by management.

LIMITATIONS AND DISCLAIMER:

The above position description is meant to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job- related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills, and/ or abilities. To perform this position successfully, the employee must possess the abilities or aptitudes to perform each duty.