Director, Marketing Science

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Overview: Director, Marketing Science

As the Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.

Qualifications:

• Relevant post-secondary education, training, or equivalent experience
• Experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field
• 5+ years leading and developing a strong analytics and/or data science team
• Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, etc.)
• Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
• Client Management: Strong ability to discover, interpret, and respond to client needs.
• Experience with API Integrations/S3

Experience:

• Experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field
• 8-10+ years leading and developing a strong analytics and/or data science team
• Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, etc.)
• Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
• Client Management: Strong ability to discover, interpret, and respond to client needs.
• Experience with API Integrations/S3

Responsibilities:

• Operate as a Marketing Science subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics
• Develop clear narratives that tie insights to strategy
• Drive data led audience development to help clients and business partners alike develop and activate new opportunities across platforms and channels
• Work closely with strategy and activation to ideate on innovation and the development of new analytic approaches and implementation
• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
• Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative.
• Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
• With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
• Evaluate data and research/analytics vendors for client needs or as they approach clients
• Work hand in hand with Marketing Technology partners to develop and test cookieless activation and measurement solutions
• Work with third party research/analytics vendors to design and set up projects for clients
• Work with and manage an off-shore analytics group
• Assist with new business development ideas
• Foster a culture of continual learning, ensuring direct team members feel strong leadership support, a respective environment, challenged and on the edge of performance media practices
• Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$140,000-$160,000 USD

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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