TikTok
Advertiser Enablement Manager (Brand Ads) - New York
TikTok, New York, NY
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are seeking a Creative Operations Manager, Advertiser Enablement (Brand Ads), to join the Creative Operations team within GMPT (Global Monetization Product & Tech). Our team needs an inventive, high-EQ creator and product marketing guru who can help bring advertisers' brand-led ad campaigns to life with exciting, memorable TikTok content. This hire will work under the Brand Ads Lead within GMPT's Creative Operations team and will be expected to work with NA's top advertisers to grow their businesses via our 3P creative solutions.
Candidates must have experience working on brand-led ad campaigns, ideally with social influencers, and be prepared to explain how they've convinced advertisers to embrace creators as true marketing collaborators. They should be equally comfortable in proactively selling brand ad products and 3P creative solutions as they are answering campaign performance questions from a marketing director.
Responsibilities:
- Become a subject matter expert and own the regional revenue goal for TikTok's premium brand ad products; in particular Branded Mission, TopView, TopFeed and Pulse.
- Proactively pitch premium brand ad products alongside 3P creative solutions to GBS.
- Lead strategic marketing activations with TikTok creative solutions from recommending product solutions.
- Partner with TikTok sellers to strengthen relationships with top branding accounts and support upfront marketing agreements via innovative creator strategies.
- Assist the Legal and Operations team in the creator contracting and payment process.
- Conduct walkthroughs with advertisers and internal TikTok cross-functional team members on third-party product solutions.
- Develop a deep understanding of the broader brand ad ecosystem on TikTok to recommend optimal product solutions aligned with advertisers' objectives.
Qualifications
Minimum Requirements:
- 4+ years of relevant experience working with social influencers for marketing or advertising purposes.
- Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs.
- Demonstrated strong expertise in product and data analytics.
- Experience presenting to brand and ad agency clients.
- Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc.).
- Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable.
- Entrepreneurial thinker who will recommend business improvements before being asked for fixes.
Preferred Requirements:
- Experience working with top advertisers on brand-led ad campaigns.
- Experience running creator marketing programs for leading brands (please indicate on resume).
- Experience creating content on TikTok.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are seeking a Creative Operations Manager, Advertiser Enablement (Brand Ads), to join the Creative Operations team within GMPT (Global Monetization Product & Tech). Our team needs an inventive, high-EQ creator and product marketing guru who can help bring advertisers' brand-led ad campaigns to life with exciting, memorable TikTok content. This hire will work under the Brand Ads Lead within GMPT's Creative Operations team and will be expected to work with NA's top advertisers to grow their businesses via our 3P creative solutions.
Candidates must have experience working on brand-led ad campaigns, ideally with social influencers, and be prepared to explain how they've convinced advertisers to embrace creators as true marketing collaborators. They should be equally comfortable in proactively selling brand ad products and 3P creative solutions as they are answering campaign performance questions from a marketing director.
Responsibilities:
- Become a subject matter expert and own the regional revenue goal for TikTok's premium brand ad products; in particular Branded Mission, TopView, TopFeed and Pulse.
- Proactively pitch premium brand ad products alongside 3P creative solutions to GBS.
- Lead strategic marketing activations with TikTok creative solutions from recommending product solutions.
- Partner with TikTok sellers to strengthen relationships with top branding accounts and support upfront marketing agreements via innovative creator strategies.
- Assist the Legal and Operations team in the creator contracting and payment process.
- Conduct walkthroughs with advertisers and internal TikTok cross-functional team members on third-party product solutions.
- Develop a deep understanding of the broader brand ad ecosystem on TikTok to recommend optimal product solutions aligned with advertisers' objectives.
Qualifications
Minimum Requirements:
- 4+ years of relevant experience working with social influencers for marketing or advertising purposes.
- Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs.
- Demonstrated strong expertise in product and data analytics.
- Experience presenting to brand and ad agency clients.
- Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc.).
- Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable.
- Entrepreneurial thinker who will recommend business improvements before being asked for fixes.
Preferred Requirements:
- Experience working with top advertisers on brand-led ad campaigns.
- Experience running creator marketing programs for leading brands (please indicate on resume).
- Experience creating content on TikTok.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.