Indiana Fram Insurance
Sr Public Relations Specialist III
Indiana Fram Insurance, Indianapolis, IN
Primary Responsibilities:
Knowledge and Requirements:
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- Writes, edits, and distributes external communications, including but not limited to news releases, media pitches, publications, speeches, and blog posts.
- Develops and implements public relations strategies and programs.
- Identifies media opportunities and manages media relations and requests.
- Helps maintain the organization's image and identity by enhancing our presence through various communication channels.
- Supports the implementation of marketing and promotional plans.
- Interacts and communicates across a variety of stakeholder groups, with the ability to present complex information in understandable format and tailored to audience.
Knowledge and Requirements:
- Bachelor's degree in public relations, journalism, English, communications, marketing or related field or equivalent work experience.
- 7 years of public relations or communications experience.
- Experience developing and executing media strategies and/or outreach campaigns.
- Substantial knowledge of public relations and integrated media.
- Profound understanding of corporate social responsibility and popular culture.
- Demonstrated experience, results, and relationships with broadcast, radio, print and digital journalists.
- Ability to balance daily tasks with long-term planning and strategy.
- Strong working knowledge of a variety of public relations programs and practices.
- Working knowledge of Associated Press (AP) style.
- Familiarity with various social media and digital platforms including their advantages, limitations, and suitability for accomplishing company's public relations objectives.
- Demonstrated multifaceted oral and written communication skills. Must possess excellent grammar, composition, spelling, punctuation, and proofreading skills. Ability to write succinctly in a variety of communications formats and styles to obtain the desired effect.
- Ability to independently copywrite and correct basic and complex grammar, spelling, punctuation, formatting, and syntax errors.
- Ability to multi-task, work independently and manage workload to meet strict deadlines; maintain highest level of confidentiality.
- Demonstrated experience with Adobe Design Suite, Microsoft 365 products (including Teams, SharePoint, and Outlook).
- Experience using media-monitoring platform and dashboards preferred (ex. Cision).
- Experience using online reputational management platform to manage and showcase online reviews preferred (e.g. BrightLocal).
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