VSC
Influencer Relations & Affiliate Strategy Lead
VSC, New York, NY
WHO WE ARE
VSC is a band of strategists, storytellers, and data nerds obsessed with helping Davids crush a sea of Goliaths, through unfair amounts of awareness.
At VSCPR we customize a mix of public relations, content marketing, and multimedia to accelerate brands into vertical market leaders.
Our energy is that of a startup, albeit one that's done it for 20 years and helped 900+ startups achieve over $50bn in exits and IPOs.
Our client experience includes brands such as Tile, Prenuvo, Outdoorsy, Molekule, Poshmark, Ample, Fizz, Pebble, and hundreds more. This is just a taste of some of our recent work in AI.
Whether it's empowering millions of women to become their own fashion entrepreneurs at Poshmark; working with a Nobel-Prize winner at Mammoth Biosciences developing CRISPR-based tests for COVID-19; launching the first autonomous cargo-plane, Xwing, that delivers PPE supplies to the Navajo Nation, or working with Stacey Abrams to help small business get paid faster with NowCorp, we're the storytelling engine.
WHO YOU ARE
You'll be the architect behind b2b and b2c campaigns that connect our clients to audiences that matter. You'll own the end-to-end process of crafting influencer strategies, managing partnerships, and establishing performance-driven affiliate programs. You combine creativity, analytical rigor, and cultural fluency when making recommendations that are designed to make an outsized impact.
What You'll Do
WHAT YOU BRING
WHO YOU'LL WORK WITH
VSC understands that extraordinary people don't take ordinary jobs.
You'll work alongside people who have won more than 100 awards for breakthrough campaigns. Your teammates include musicians, writers, spoken word artists, athletes, illusionists, rappers, gamers, and other creatives who work hard and celebrate each win, no matter how big or small.
BE A POWERHOUSE IN YOUR PAJAMAS
We're a Work-From-Anywhere team that enjoys regional socials and annual retreats in beautiful places that let everyone recharge. In the meantime, we keep connected with themed celebrations, all-hands meetings, and entrepreneur freestyles. If you want access to the forefront of technology and design with a solid workplace to stay grounded, VSC is the place for you.
VSC is a band of strategists, storytellers, and data nerds obsessed with helping Davids crush a sea of Goliaths, through unfair amounts of awareness.
At VSCPR we customize a mix of public relations, content marketing, and multimedia to accelerate brands into vertical market leaders.
Our energy is that of a startup, albeit one that's done it for 20 years and helped 900+ startups achieve over $50bn in exits and IPOs.
Our client experience includes brands such as Tile, Prenuvo, Outdoorsy, Molekule, Poshmark, Ample, Fizz, Pebble, and hundreds more. This is just a taste of some of our recent work in AI.
Whether it's empowering millions of women to become their own fashion entrepreneurs at Poshmark; working with a Nobel-Prize winner at Mammoth Biosciences developing CRISPR-based tests for COVID-19; launching the first autonomous cargo-plane, Xwing, that delivers PPE supplies to the Navajo Nation, or working with Stacey Abrams to help small business get paid faster with NowCorp, we're the storytelling engine.
WHO YOU ARE
You'll be the architect behind b2b and b2c campaigns that connect our clients to audiences that matter. You'll own the end-to-end process of crafting influencer strategies, managing partnerships, and establishing performance-driven affiliate programs. You combine creativity, analytical rigor, and cultural fluency when making recommendations that are designed to make an outsized impact.
What You'll Do
- Set the Strategy: Develop and execute influencer marketing and affiliate strategies tailored to our clients' goals, audience, and industries.
- Build Relationships: Identify, vet, and manage relationships with influencers and content creators, ensuring authentic and meaningful collaborations.
- Campaign Execution: Lead all phases of influencer campaigns, from ideation and contract negotiation to execution, tracking, and optimization.
- Affiliate Program Management: Create and manage affiliate programs, driving revenue growth and brand reach through strategic partnerships.
- Data-Driven Decisions: Analyze campaign performance metrics and affiliate program KPIs, delivering actionable insights to partners and internal teams.
- Collaborate: Work closely with cross-functional teams, including PR, digital marketing, and creative, to ensure alignment across campaigns.
WHAT YOU BRING
- Experience: 6+ years in influencer marketing, affiliate management, or digital marketing, ideally in an agency or brand-side role where you have designed and executed campaigns for mostly B2B high-growth brands.
- Strategic Mindset: The ability to articulate what channels drive specific outcomes and how you analyze the perfect fit using business objectives and goals. You excel at sharing past experiences and using what has/hasn't worked to inform future decisions.
- Relationship Builder: A natural connector who fosters long-term relationships with influencers and partners to reengage with in the future. You have a trusted list of video editors, writers, and other creatives that you can engage in consulting roles. You are adept at setting up dashboards to track success and ongoing optimization of campaigns.
- Communication Skills: You're a sharp and fast communicator with a background in copy writing or advertising and you're a natural storyteller. You're equally comfortable using written and visual mediums when leading engagements with partners.
- Trend Awareness: Deep understanding of influencer platforms (Instagram, LinkedIn, X, TikTok, YouTube, etc.) and affiliate marketing tools.
- Adaptability: Thrives in a fast-paced environment with a collaborative, roll-up-your-sleeves attitude.
WHO YOU'LL WORK WITH
VSC understands that extraordinary people don't take ordinary jobs.
You'll work alongside people who have won more than 100 awards for breakthrough campaigns. Your teammates include musicians, writers, spoken word artists, athletes, illusionists, rappers, gamers, and other creatives who work hard and celebrate each win, no matter how big or small.
BE A POWERHOUSE IN YOUR PAJAMAS
We're a Work-From-Anywhere team that enjoys regional socials and annual retreats in beautiful places that let everyone recharge. In the meantime, we keep connected with themed celebrations, all-hands meetings, and entrepreneur freestyles. If you want access to the forefront of technology and design with a solid workplace to stay grounded, VSC is the place for you.