MGR ADVERTISING

Position Title: Casino Advertising Marketing Manager

Reports to: Director of Marketing

Supervises: Advertising, Graphics, Social media and Print Team

Summary of Position:

This position is responsible for overseeing all aspects of the marketing efforts for IMGR&C Enterprises including advertising, casino advertising, public relations, promotions, sales and catering, social media advertising, special events and entertainment, Hotel and resort amenities and recreation. Also responsible the planning development, and implementation of the advertising efforts for the Enterprise and sales, sales marketing, and product development programs, both short and long range targeted toward existing and new markets.

Key Responsibilities and Performance / Behavior Standards

• Professionalism
  • Behavior supports Vision, Mission, Values and Hospitality Behaviors
  • Role models hospitality behaviors and ten keys of peak performance.
  • Accomplishes assigned individual, team and departmental technical, operational and performance goals to standard.
  • In every action and decision, promotes continuous progress and success.
  • Speaks positively about guests, team members and our business in all situations, on property and off property.
  • Approaches all activities with enthusiasm and encourages enthusiasm from others.
  • Maintains high visibility in the operation, manages by "walking around." Visits places of work looking for success and identifies areas that need improvement to meet standards.
  • Role models IMGR&C appearance standards.

• Communications
  • Empowers others with current information, provides information others need for success, in time to use it.
  • Is available, approachable and open to others and their feedback, suggestions and ideas.
  • Involves staff in planning and decision making by sharing thoughts that promote greater success for individuals, satisfaction for guests and internal customers.
  • Asks for and listens to others' ideas and feedback without interruption; acts on suggestions when possible; shares credit with others.
  • Schedules frequent, brief meetings for teams, shifts and department to share guest comments, highlight and reinforce progress and success, set goals to promote greater progress and success. Meetings include input from those present.
  • Accepts and informs others about change(s) in a positive way that creates desire in others to move in a new direction.
• Organizational
  • Establishes clear expectations and goals for others: individuals, peers, team and department.
  • Organizes work and staffing to effectively respond to each step in the guest's / internal customer's overall experience.
  • Plans ahead; anticipate and respond to guest / internal customer needs.
  • Objectively evaluates individual and team results against published standards.
  • Sets results oriented goals for self and team.
  • Prioritizes work, time and staffing to meet established deadlines.
  • Develops job specific technical and operational standards / SOPs / task lists. Keeps current.
• Training
  • Ensures only trained team members come into contact with guests.
  • Ensures team members have complete knowledge of all resort products and services.
  • Conducts ongoing training for individuals, teams and department.
  • Ensures all Team Members know and understand standards for their job and team.
  • Ensures team members know and understand products, machines and equipment used in accomplishment of job duties.
  • Ensures all new team members complete resort orientation before starting work.
  • Ensures all team members receive departmental orientation within seven days of hiring.
  • Ensures all training includes testing (verbal, written, hands on) to verify competency.
  • Departmental training is completed to support recommendation at end of introductory period.
  • Quickly responds to new guest / internal customer expectations with training to new standards(s).
  • Seeks and supports continuing education programs that offer opportunities for individuals to progress.
  • Actively teaches and test team to maintain the highest level of operations and professionalism.

• Coaching
  • Provides ongoing performance / behavior appraisal.
  • Uses coaching / counseling / progressive discipline to promote progress and success.
  • Evaluates performance / behavior against published standards, not personalities.
  • Holds all equally accountable for performance / behavior standards.
  • Seeks, recognizes and increases visibility of individual and team progress and successes within department.
  • Holds staff accountable to appearance standards.
  • Holds staff accountable for their scheduled work time and production.
  • Addresses attendance issues in a timely manner.
• Financial Responsibility
  • Demonstrates and promotes total honesty-resort-wide in all financial decisions and actions.
  • Uses forecasting reports in effective scheduling and efficient operation of department.
  • Makes weekly schedule based on forecast and staffing guidelines. Minimizes overtime.
  • Understands budgeting.
  • Anticipates and controls expenses.
  • Explains monthly profit and loss variances to budget and last year performance.
  • Understands revenue components, acts to increase revenues.
  • Protects property of resort, acts to minimize repair and / or replacement of property.
• Team Work
  • Treat others with respect in all situations.
  • Places success of team / department and resort ahead of personal success.
  • Responds to needs of other teams / departments to achieve success.
  • Continuously verifies team(s) meets expectations of internal customers.
  • Sets team goals; recognizes and gives greater visibility to team progress and successes.
  • Takes quick and positive action to resolve conflict between individuals, teams or departments.
  • Involves team members in decisions that affect them.
• Guest / Internal Customer Service
  • Time limits are established and met for all guest / internal customer services.
  • Effectively responds to guest, staff and internal customer complaints; follows up to verify satisfaction. As a minimum, offers alternatives to satisfy others.
  • Conducts daily visual assessment of property to identify and document where improvement, repair or replacement is required to meet IMGR&C standards. Reports areas needing improvement on the day they are identified. Follows up to ensure completion.
  • Takes ownership and /or restores guest satisfaction while guest(s) are at the resort.
  • Asks guests for comments on their experience; ideas on how to improve the experience. Documents and reports on responses.
  • Responds appropriately to emergency situations according to established procedures.
  • Supports IMG's environmental policies and practices.
  • Uses guest comments to set team and department goals to reduce number and type of adverse comments, to increase number and type of positive comments.
  • Acts to protect and preserve property of IMG.
  • All areas, equipment and furnishings are kept exceptionally neat, clean and in good working order.
  • Ensures alternatives are offered to guests / internal customers if we are unable to fulfill request(s).

• Essential Duties and Responsibilities:
  • Meet with the internal and external product marketing groups to identify marketing objectives and translate them into advertising plans.
  • Manage a team-based organization with both in-house and contract media, advertising, graphic arts and printing personnel and ensure that they are managing costs, quality and maintaining deadlines.
  • Develop, manage and maintain media and production budgets for all advertising activity;
  • Create quarterly and yearly promotion and advertisement plans;
  • This person is responsible for ensuring that the company's advertising message in all media are consistent with brand initiatives and effective at communicating the company's various promotions;
  • Develop, evaluate, monitor, approve and analyze new advertising material for marketing programs;
  • Solicit bids from vendors
  • Update daily advertising status report;
  • Development of promotional and collateral materials in accordance to request from various Enterprise entities;
  • Contribute to the development of market specific events/promotions that require marketing communication to a designated target market;
  • Assist with ad hoc("for this" or "for this situation") reporting and forecasting needs;
  • Achieves satisfactory profit/loss ratio in relation to preset standards and industry and economic trends.
  • Establishes and maintains relationships with industry influencers and key strategic partners;
  • Direct sales forecasting activities and sets performance goals and accordingly;
  • Works with key marketing positions(players club manager, database manager, promotions and entertainment manager, and executive casino host), to ensure accuracy and integrity of all customer databases through monitoring data entry standards, hygiene/standardization and National Change of Address (NCOA) processing;
  • Generates standardized and customized reports on database relative to trip recency, trip frequency, segmentation modeling, special interest, and profiling under the guidance of the Director of Marketing.
  • Works directly with the advertising agency to produce efficient creative mail products in accordance with established deadlines;
  • Works directly with the advertising agency to produce efficient and creative digital mail products in accordance with established deadlines.
  • Proofreads all guest correspondence for accuracy;
  • Supports all marketing program analyses efforts with ad hoc reports as required.
  • Analyzes database to identify group or segments of customers who are being over or under marketed:
  • Works with outside businesses to develop prospecting lists and to append in-house customer bases with special interest information;
  • Coordinates drop dates with mailing house from delivery of mailer and segmentation of offers to tiered mailing dates and back-end response analysis;
  • Distributes information internally to all departments about forthcoming direct mail programs and/or digital casino rewards programs.
  • Has an understanding of player development systems and kiosk programs.
  • Adhere to all regulatory, departmental, and Resort policies and procedures, and to the casino Internal Control Structure;
  • Any additional duties deemed necessary for the success of the company;
  • Must be able to obtain and maintain a gaming license.

• Education and/or Experience Requirement
  • Bachelors degree in one or more of these fields: Resort and Casino Marketing, advertising, journalism, communications. An Associate degree (AA) in Graphic design, marketing, advertising, journalism, and communications; from a college or university: Social media certification or experience is preferred. (Required to show social media portfolio)

1. Must possess outstanding verbal and written communications skills and have a positive, dynamic and outgoing personality: must have a pleasant and professional speaking voice. Must possess extensive experience with Microsoft Office suite. Adobe S6 Illustrator, Photoshop & IN Design Skills, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, attention to Detail, Deadline-Oriented, Desktop Publishing Tools, Ability to Collaborate, Acute Vision, Handles Rejection and constructive criticism. Video editing programs; Adobe after effects, Adobe Premiere is a plus. Must have MAC products proficiency-Photo & Video editing experience.
2. Must possess the ability to read and understand media plans from the advertising agency and to create media/advertising plans for on property marketing and advertising. This would include plans for the different divisions, departments and enterprise events and entertainment.
3. Must have experience in advertisement buying for Radio, outdoor, Digital, TV, Streaming TV, and social media platforms.
4. Must have experience with player development and understand player development marketing and procurement.
5. Five years working for a Native American gaming and resort property.
6. Basic knowledge of office equipment, printers, fax, and finishing equipment. Experience with print workstations, Xerox Large printer is preferred.
7. Print Shop experience or degree.
8. Strong computer and analytical skills, as will as aptitude for critical thought processes associated with the planning and execution of direct marketing programs. Hand on experience in direct marketing a plus. Must have experience working in hotel/casino environment and in-depth understanding of customer value.

1. Mescalero Apache Tribal preference; bicultural experience preferred.

• Supervisory Responsibilities:

Graphics designers, Production assistants, when Director of Marketing is out the may supervise the division.

• Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this position.

While performing the duties of this position, the team member is regularly required to sit. The team member is occasionally required to use hands to finger, handle, or feel and talk or hear. The team member must occasionally lift and/or move up to 50 pounds. Must be able to stand and walk for long periods of time.

• Work Environment:

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position.

The noise level in the work environment is loud. The team member will be exposed to a second-hand smoke environment.