Media Buyer

The Media Buyer will play a critical role in driving the company's overall growth by leading and developing the performance marketing strategy across a set book of business. In this role, the individual will oversee all aspects of performance marketing, including, but not limited to, paid search, social advertising, and other forms of paid media. This position requires a highly analytical and strategic individual with a proven track record of driving acquisition and revenue growth through performance marketing initiatives.

The Media Buyer will work closely with cross-functional teams such as sales, product, dev, and analytics to develop and optimize campaigns and identify new growth opportunities. This individual will incorporate the latest industry trends, like AI, machine learning, and prompt engineering, across multiple facets of their role to streamline and scale their media buying strategies.

Key Responsibilities:

• Identifying performance marketing trends
• Creating funnels that take users from the initial research phase to the purchase
• Identify opportunities to grow market share in existing strategies, including innovation through competitive analysis
• Guide business forecasting from a paid traffic acquisition standpoint
• Daily campaign maintenance. Manage, review, and optimize ad spend.
• Guide the Product team to building and improving landing pages and funnels.
• Maintenance of daily revenue data across internal performance tracking dashboards.
• Maintain and monitor keyword bids, impression share, CPA goals, quality score, etc.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and identify key areas of importance by client goals.
• Optimize ad copy and creative.
• Analyze and formulate a strategy to drive lead-gen advertising efforts forward.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and audience building.
• Tying together various attribution and payout structures within a vertical to compare the performance of offers side-by-side.
• Generating weekly and monthly client reporting on clicks, leads, and keyword performance.
• Collaborate with Marketing agencies, affiliate platforms, and advertising partners.

Qualifications:

• 2+ years experience in PPC through Google Ads
• Bachelor's Degree in Marketing or a related field
• Excellent communication skills, both written and verbal in English
• Business maturity with an ability to work well across various types of people and challenges
• Ability to recognize trends and stay ahead of them
• Proficiency with data analysis software and tools like Microsoft Excel
• Knowledge and expertise in internet marketing campaigns, including SEM, native, social, etc.
• Understanding of conversion pixel tracking, event tracking, URL parameters for attribution, and Google offline conversion uploads

Money Group, LLC is an internet-based company headquartered in San Juan, Puerto Rico. Thanks to our consumers and team members, we have become one of the fastest-growing technology companies in the Caribbean. Each year, millions of people visit our portfolio of brands, which includes Money.com and ConsumersAdvocate.org, for news, information, and recommendations on some of life's most important financial choices.

We are a fun, creative, and transparent organization where everyone can access our executive team, learn essential business skills, and experience life in a rapidly growing online media environment. We offer great benefits, including health care, dental, retirement matching, and generous time off!

Money Group LLC is an Equal Opportunity Employer