TikTok
TikTok Shop - Senior Product Marketing Manager, Creator and Affiliate
TikTok, San Jose, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
The mission of the creator and affiliate PSO team is to build products that help merchants reach consumers and grow sales at scale through content from affiliate creators.
Responsibilities
- Define the product strategy for LIVE Commerce. You are instrumental in setting Go-To-Market strategy, and work with partners to ensuring flawless execution and operations for product launches in the US market.
- Work with end users, as well as cross-functionally with operation and sales team to deeply understand clients' pain points/needs, lead market research on competitor solutions and vertical opportunities, form business requirements, and prioritize solutions to influence the direction of product development.
- Manage growth at scale for a range of products in market, set goals, manage launches and lead cross functional implementations in order to drive product adoption. Collaborate with Growth, Ops, Marketing and Product team in order to hit goals.
Qualifications
Minimum Qualifications
- BA/BS degree or above.
- A fast learner with a good sense of judgment and original thinking.
- Excellent communication, organizational and analytical skills.
- Pays attention to detail, affinity with numbers, strong problem solving skills.
- Excellent interpersonal and negotiation skills.
Preferred Qualifications
- 5+ years of product marketing or product management experience.
- A team player, fast learner and open to changes.
- Preferred experience working in short video/LIVE, creators, or e-commerce spaces.
- A commercial mindset with experience building business cases from market research and analysis.
- Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
The mission of the creator and affiliate PSO team is to build products that help merchants reach consumers and grow sales at scale through content from affiliate creators.
Responsibilities
- Define the product strategy for LIVE Commerce. You are instrumental in setting Go-To-Market strategy, and work with partners to ensuring flawless execution and operations for product launches in the US market.
- Work with end users, as well as cross-functionally with operation and sales team to deeply understand clients' pain points/needs, lead market research on competitor solutions and vertical opportunities, form business requirements, and prioritize solutions to influence the direction of product development.
- Manage growth at scale for a range of products in market, set goals, manage launches and lead cross functional implementations in order to drive product adoption. Collaborate with Growth, Ops, Marketing and Product team in order to hit goals.
Qualifications
Minimum Qualifications
- BA/BS degree or above.
- A fast learner with a good sense of judgment and original thinking.
- Excellent communication, organizational and analytical skills.
- Pays attention to detail, affinity with numbers, strong problem solving skills.
- Excellent interpersonal and negotiation skills.
Preferred Qualifications
- 5+ years of product marketing or product management experience.
- A team player, fast learner and open to changes.
- Preferred experience working in short video/LIVE, creators, or e-commerce spaces.
- A commercial mindset with experience building business cases from market research and analysis.
- Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2